standing tall.

the story of genevieve

We couldn’t help but notice her impressively long neck and cheerful face as it towered over the smelly dumpster. Recognizing immediately that she was a treasure, and not trash, we pulled her out, cleaned her up, and told her she was coming home with us. On the car ride back to the office, her neck and head jutted awkwardly out of the car window, but her smile never wavered. That’s when we began to see ourselves in her. Once we arrived at the office, we named her Genevieve the giraffe.  We thought the name suited her, and the alliteration would make it easy to remember, but someone keeps calling her Guinevere.

As she became more at home in our office, we became more curious about her kind. Spontaneous Internet searches revealed fun facts about giraffes such as: They have giant hearts, and only require between one and four hours of sleep a day. “Same here!” we said.

She’s playful to be sure, always wearing a tiara, a boa, or some kind of festive get-up. But she’s more than just good-natured and unique, she’s thoughtful. Her impressive height offers the broad perspective required for creative inspiration and the aerial view necessary to anticipate and devise contingency plans.

Call her our mascot or our spirit animal; Genevieve the giraffe reflects our collective traits. Her presence in our office serves as a constant reminder to rise above challenges, take the long view, and lead with our hearts.

Planning Giraffes

Cassie Brown, CSEP

Chief Experience Officer + Owner aka “Sarg”

She has a master’s degree in tourism and event management from The George Washington University, but her skill for drilling holes into tents to un-flood them is self-taught. She has been a fervent student of Ocie Davis who has been patiently giving her drum lessons for over three years.

Some might say she has an aversion to the traditional Caribbean vacation. In the last several years, she has chosen to vacation in Thailand, Antarctica, Belize, Egypt, and Finland.

Her wardrobe is like her events; unpredictable, expertly tailored, with admirable style very few could pull off. See Full Bio »

Email Cassie | (704) 376-1943 Ext 3089

Kim Atwell, CSEP

Event Architect aka “The Zookeeper”

Kim is known for the highest levels of sanity, functionality, organization, and stability in the office. However, she is not allowed to use the scissors.

One look at her event design storyboards, and you know she used to make all the other kids feel inferior about their dioramas.

Kim must always be in constant possession of identification. Without it, she’d be denied a lottery ticket, never mind a cocktail. In her early years with the company, she hated it and we found it precious. Now she loves it, and we’re starting to feel it’s a little unfair. See Full Bio »

Email Kim | (704) 376-1943 Ext 3081

Laura Anderson

Event Architect aka “Hallett”

We were compelled to bring her aboard, though we weren’t even hiring at the time. Surrounded by a virtual sea of "Lauras," we called her by her last name to avoid confusion. She has since married, and taken a new last name, but she’ll always be our “Hallett.”

She’s a rather quiet worker, but makes her presence known by doing pirouettes around the office all day. Silent pirouettes are nothing. It’s the fact that she doesn’t like chocolate that has us staring at her in disbelief. Just when we thought we found a team activity, along comes Hallett who suffers from shin splints and can’t run. We’re now considering belly dancing. See Full Bio »

Email Laura | (704) 376-1943 Ext 3091

Kim Baker

Marketing + Events aka “KB”

From intern to contractor to full time employee, Kim couldn’t stay away, regardless of how many times we like to tease her for being the one who picks a seat in the very front row of every meeting and workshop.

Her competing love for marketing and event planning makes it hard for her to stick to one team in the office, and even harder for us to come up with a job title.

As a recent college graduate and the youngest in the office, her insightful input on the millennial culture keeps the team laughing.
See Full Bio »

Email Kim | (704) 376-1943 Ext 3086

Dana Heywood

Event Architect

In an unfortunately unsuccessful attempt to escape traffic, Dana has traded Boston for a life in the Queen City. If her slight accent doesn’t tip you off to her northern roots, she also holds a bachelor’s degree in Sports, Entertainment and Event Management from Johnston & Wales University in Rhode Island.

As a relative in the Marshmallow Fluff founding lineage, Dana is the designated office snack supplier and her connection may soon be a prominent mention in meetings about catering budgets.
See Full Bio »

Email Dana | (704) 376-1943 Ext 3094

Annamarie Pecoraro, CMP

Event Sales & Marketing Manager aka "Anna"

“Pecoraro” didn’t stand a chance against our history of easily-pronounced last names and strong tendency for assigning unsolicited nicknames. New ideas are still up for deliberation but Anna P and Anna Pepperoni are already proving worthy contenders.

Whether it’s her aerial fitness classes or dainty size, we’re unsure, but her literal and figurative flexibility is only a small part of her established event skill set. See Full Bio »

Email Anna | (704) 376-1943 Ext 3084

Genevieve