Design, Event Marketing
Corporate Event Planning: Details Matter When it comes to planning a corporate event, every detail matters. Each element contributes to the overall ambiance and experience, from the venue to the decorations. One essential aspect that can make a significant impact is the backdrop. Choosing the best backdrop for a corporate event enhances the aesthetics and ... Read more
News
Charlotte Event Planning Smaller gatherings, more tickets and outdoor venues will be popular this fall; Be creative ‘or you don’t survive’ Event Planning Post-Lockdown With Charlotte slowly emerging from a two-month lockdown, heading to a big event might be hard to fathom at the moment. But organized gatherings will return at some point — and ... Read more
News
Event Sponsor Recognition: Get Creative What steps are key to getting creative in recognizing event sponsors prior to and during? “Sponsors want more than just a logo on a screen or a foam core sign. It is important to find ways to add value to the sponsor dollars.” Understand Brand Guidelines “Start by making sure ... Read more
Logistics
Planning events during a pandemic poses unique challenges. If this time has taught people anything, it is the value of being together. Nothing does that better than events. While it seems like all event listings have CANCELLED next to them these days, events will be back. But they will be different for a while. As ... Read more
News
Cassie Brown, chief experience officer and owner of TCG Events, comments on how the COVID-19 pandemic is affecting events in Special Events’ article about fundraising galas. “If the spring events move to fall of 2020, will [organizers] turn around and do another ask in spring of 2021? This is a serious concern for nonprofits. With ... Read more
Design, Logistics
Non-traditional centerpieces have a lot of added value for events that involve themes, networking, fundraising, or ones that just need a general refresh. However, while there is added value, there are also added logistical considerations. 1. Cost The price estimate for floral centerpieces can make non-floral centerpieces seem like the cheaper option, this is not ... Read more
News
Part of our team spent the weekend in Denver, CO reminiscing on one of our biggest events from the past year. We attended the 2018 ILEA Esprit Awards at Wings Over the Rockies in Denver, CO after submitting and being nominated for Best Social Event – Non Wedding over $75,000 category. We are delighted to announce ... Read more
Logistics
What Are Non-Cash Rewards? Rewards for employees exist in all forms. Whether it’s a gift card, tickets to a concert, or a corporate incentive trip, these non-cash items are alternative ways of rewarding employees for achieving a certain goal. Non-cash rewards are not always free, but can allow the company to make better use of ... Read more
Entertainment, Logistics
Regardless of if an event has an alternate intended purpose, any gathering of a group of people can present the opportunity for them to network. Why is Networking Important? Despite its sometimes dreadful connotation, the working world is fueled by networking. Personal connections can lead to meaningful business and career opportunities. Additionally, attendees like to ... Read more
Event Marketing, Logistics
A grand opening isn’t just an event – it’s a marketing tool. Timeless traditions include giant scissors, red ribbon, and a guest list full of photographers and journalists. In order to receive the best coverage of your ribbon cutting, and ultimately the best ROI, you’ll need the media’s help. Despite what it seems like, giant scissors don’t ... Read more
TCG Events, Inc.
P.O. Box 32751
Charlotte, NC 28232
(704) 376-1943
email@tcgevents.com
TCG Events is a trusted partner in the planning, design, and execution of events that demand lasting impact.
© TCG Events, Inc. | Event Differently®
Time-lapse video: Setting up the big dinner tent.
If you are wondering about the green patch - flooring a NFL football field isn't cheap, and this area couldn't be seen by guests so we opted to save the money and not floor it.
Events like these demand a quick turnaround and a coordinated vendor arrangement:
The floor goes down on Monday,
Tuesday, one tent goes up,
On Wednesday, the second tent goes up and the carpet goes down.
Thursday, the tech gets installed.
Friday, all the rentals/decor are set.
Detailing and rehearsals/sound check on Saturday.
Event Saturday night. It all is gone by 6pm Sunday night.
With over two decades of experience, Cassie is a recognized authority who has expertly guided numerous high-profile events for Fortune 500 companies, professional sports teams, and influential national associations. Her passion lies in truly understanding each client’s unique vision and thoughtfully translating it into memorable, impactful experiences, always with the utmost care and a keen eye for the smallest (and most important) details.
Cassie’s strategic expertise is grounded in a strong academic foundation, including a bachelor’s degree in hotel, restaurant, and tourism administration from the University of South Carolina, and a master’s degree in tourism administration and event management from The George Washington University.
Cassie joined TCG Events in 2002 as a Project Manager, where her impact was immediate; she played a pivotal role in the firm’s national growth, earning her appointment as Director of Events in 2006, and in 2011, her dedication and vision culminated in the acquisition of TCG Events, where she now serves as President and CEO.
Under Cassie’s thoughtful leadership, TCG Events has earned numerous industry awards, a testament to the team’s innovative spirit, meticulous planning, and unwavering commitment to exceeding client expectations. Known for her ability to navigate complex logistics and develop robust contingency plans (because life happens), Cassie ensures seamless event productions that leave a lasting positive impression. She has also shared her expertise as an adjunct professor at Johnson & Wales University and Central Piedmont Community College, inspiring the next generation of event innovators.
Beyond her professional pursuits, Cassie remains deeply engaged in her community, serving as a Board Member and Board Chair for the McColl Center for Art + Innovation and Clayworks, championing the power of arts and culture while remaining deeply committed to her clients.
