Design, Event Marketing, Logistics
Planning a successful event, whether it’s a corporate gathering, a wedding, a conference, or a community festival, hinges on one crucial element: the event budget. It’s easy to get carried away with awesome ideas, but ignoring the real costs can lead to overspending, major stress, and an event that doesn’t quite hit the mark. This ... Read more
Design, Event Marketing, Logistics
TL;DR To prevent disengaging presentations from ruining corporate events, event planners must actively empower speakers before they step on stage. By guiding presenters to tighten their scripts, practice in the actual venue, refine stage presence, and strictly adhere to time limits, planners can transform passive talks into memorable, high-impact experiences. Key Takeaways Build in schedule ... Read more
Design, Event Marketing, Logistics
TL;DR Uninspiring speeches, bloated speaker lineups, and poor timing act as “silent saboteurs” for corporate events, draining audience energy and damaging brand perception. To protect attendee engagement and event ROI, event planners must replace political “must-speak” lists with ruthless prioritization—limiting presenter counts, avoiding speeches during meal service, and utilizing alternative formats like short video updates ... Read more
Design, Event Marketing, Logistics
TL;DR: 10-Step Framework for Corporate Event Planning Corporate Event Planning is the strategic process of designing, executing, and evaluating business gatherings—such as conferences, product launches, and retreats—to drive business goals, engage stakeholders, and build brand loyalty. Key Takeaways Execute Post-Event Nurturing: Send timely thank-you notes, distribute recorded assets, and follow up on generated leads.In today’s ... Read more
Design, Event Marketing, Logistics
Mastering Corporate Event Planning: Steering Clear of Common Pitfalls Corporate events are powerful tools for achieving various business objectives, from fostering team cohesion and engaging clients to launching new products and boosting brand awareness. However, the path to a successful corporate gathering is often fraught with potential pitfalls. Even seasoned professionals can stumble if they ... Read more
Design, Logistics, Venue
Successfully pulling off a significant event, be it a corporate conference, a wedding, a community fundraiser, or a large-scale private gathering is tough. There are many moving parts and key decisions, which can get messy and lead to mistakes or things slipping through the cracks.Where do you even begin with this complex undertaking? However, by ... Read more
Design, Logistics, Venue
Corporate events are strategic opportunities to connect with stakeholders, build brand loyalty, strengthen internal culture, and achieve business goals. From conferences to team-building retreats, product launches, and holiday parties, well-planned business events leave a lasting, positive buzz. Here are some key steps for planning your corporate event, especially if it’s for customers, associations, partners, and ... Read more
Logistics
Planning events during a pandemic poses unique challenges. If this time has taught people anything, it is the value of being together. Nothing does that better than events. While it seems like all event listings have CANCELLED next to them these days, events will be back. But they will be different for a while. As ... Read more
Design, Logistics
Non-traditional centerpieces have a lot of added value for events that involve themes, networking, fundraising, or ones that just need a general refresh. However, while there is added value, there are also added logistical considerations. 1. Cost The price estimate for floral centerpieces can make non-floral centerpieces seem like the cheaper option, this is not ... Read more
Logistics
What Are Non-Cash Rewards? Rewards for employees exist in all forms. Whether it’s a gift card, tickets to a concert, or a corporate incentive trip, these non-cash items are alternative ways of rewarding employees for achieving a certain goal. Non-cash rewards are not always free, but can allow the company to make better use of ... Read more
TCG Events, Inc.
P.O. Box 32751
Charlotte, NC 28232
(704) 376-1943
email@tcgevents.com
TCG Events is a trusted partner in the planning, design, and execution of events that demand lasting impact.
© TCG Events, Inc. | Event Differently®
Time-lapse video: Setting up the big dinner tent.
If you are wondering about the green patch - flooring a NFL football field isn't cheap, and this area couldn't be seen by guests so we opted to save the money and not floor it.
Events like these demand a quick turnaround and a coordinated vendor arrangement:
The floor goes down on Monday,
Tuesday, one tent goes up,
On Wednesday, the second tent goes up and the carpet goes down.
Thursday, the tech gets installed.
Friday, all the rentals/decor are set.
Detailing and rehearsals/sound check on Saturday.
Event Saturday night. It all is gone by 6pm Sunday night.
With over two decades of experience, Cassie is a recognized authority who has expertly guided numerous high-profile events for Fortune 500 companies, professional sports teams, and influential national associations. Her passion lies in truly understanding each client’s unique vision and thoughtfully translating it into memorable, impactful experiences, always with the utmost care and a keen eye for the smallest (and most important) details.
Cassie’s strategic expertise is grounded in a strong academic foundation, including a bachelor’s degree in hotel, restaurant, and tourism administration from the University of South Carolina, and a master’s degree in tourism administration and event management from The George Washington University.
Cassie joined TCG Events in 2002 as a Project Manager, where her impact was immediate; she played a pivotal role in the firm’s national growth, earning her appointment as Director of Events in 2006, and in 2011, her dedication and vision culminated in the acquisition of TCG Events, where she now serves as President and CEO.
Under Cassie’s thoughtful leadership, TCG Events has earned numerous industry awards, a testament to the team’s innovative spirit, meticulous planning, and unwavering commitment to exceeding client expectations. Known for her ability to navigate complex logistics and develop robust contingency plans (because life happens), Cassie ensures seamless event productions that leave a lasting positive impression. She has also shared her expertise as an adjunct professor at Johnson & Wales University and Central Piedmont Community College, inspiring the next generation of event innovators.
Beyond her professional pursuits, Cassie remains deeply engaged in her community, serving as a Board Member and Board Chair for the McColl Center for Art + Innovation and Clayworks, championing the power of arts and culture while remaining deeply committed to her clients.
