TCG Events Shows the Value of Events Done Right at Three Upcoming Annual Live Events [Wall Street Journal]
What do an organization providing technology support to nonprofits (Apparo), an advanced defense, security and aerospace systems company (BAE Systems), and a nonprofit, public / private economic development organization (Charlotte Regional Partnership) have in common this spring? All three understand the value live events bring to their companies. And all three have once again chosen the event professionals at TCG Events, knowing that their EventSmarter(TM) approach means a creative, exciting event year after year.
“Our Digital Ball has become the premiere networking event for Charlotte’s technology community,” said Karen Pierce, Development Director of Apparo. “Corporations participate in our annual fundraising event to help boost business and technology innovation among nonprofits and, at the same time, advance business relationships and attract prospects. More people want to be part of this year after year. Over the past three years, we have relied on TCG Events for seamless, inspiring events. Our attendees look forward to this event every year, knowing they’ll experience something different and worthwhile.”
These companies aren’t alone: even in the virtual age, live corporate events are still essential, according to a recent survey of Fortune 500 corporate executives. Eighty-four percent of executives indicate that their companies hold corporate events, and four out of five (79 percent) say that their companies understand the value of ROI (e.g., increased corporate morale, new business identification, client relationship building) in doing so.
“Whether we’re incorporating more networking opportunities between stakeholders for Apparo’s Digital Ball, or ensuring BAE Systems receives solid value from their sponsorship tent at the Queen’s Cup Steeplechase, both on April 27, all our efforts are focused on creating a memorable event, the kind that becomes water cooler conversation for all the right reasons,” said Cassie Brown, Chief Experience Officer, TCG Events. “We know it is imperative to our clients’ bottom lines to approach each year’s event with an eye toward keeping it up-to-date, introducing new elements. For example, for our sixth year of the Charlotte Regional Partnership Jerry Awards Luncheon on May 16, we’re taking sponsor recognition to the next level by way of a plasma screen podium. And we’re bringing the benefit of our experience using an iPad registration system to the event to create an even more seamless guest arrival. As always, we are taking our guest-centric, no stone unturned, EventSmarter approach.”
To learn more about how to boost your event ROI and “EventDifferently. EventSmarter. Event with TCG Events,” visit http://www.tcgevents.com/. Follow TCG Events on LinkedIn and on Twitter @TCGEvents.
Survey Methodology
The survey was conducted online within the United States by Harris Interactive between February 6-18, 2013 among 300 corporate executives at companies with revenue of $1 billion or more. No estimates of theoretical sampling error can be calculated. For complete methodology, including weighting variables, please contact Ariane Doud, Warner Communications at ariane@warnerpr.com.
About TCG Events
TCG Events is the premier national events company which exceeds client expectations at every turn, ensuring a superior guest experience that delivers lasting impact. With Chief Experience Officer Cassie Brown, CSEP, at the helm, TCG Events specializes in planning and executing corporate events that drive business for their clients. No stone is left unturned by the company’s proprietary EventSmarter(TM) approach, which includes a detailed pre-event walk-through that covers every facet from the perspective of the attendee, to ensure absolute success. TCG Events transforms the ordinary to the extraordinary, creating innovative and energized avenues for socializing, creativity, and successful business networking and development. And makes those who didn’t attend, wish they had.
TCG Events produces and manages events for Fortune 500 companies, dot coms, professional sports teams, healthcare organizations, national associations, foundations, and notable figures, such as Wells Fargo, Pepsi Cola, IKEA, Wake Forest Hospital/Biotech Place, LendingTree, Red Ventures.
