By Charlotte Business Journal

My company is having a notable anniversary this year. What are some ways to celebrate that will be a benefit to my business?

Marcia Merrill, owner, Red Rover Communications: Celebrate those who got you there. Thank customers, employees, partners and the community in meaningful ways.

Create an anniversary theme. Launch a relevant community-service project and encourage participation. Share your appreciation and vision for the future.

For customers, cut prices to opening-day levels. Send them something — a gift, valuable information or just a thank you.

Don’t forget your employees. Throw a party, provide a keepsake or maybe pay a bonus. Be sincere and heartfelt — remember where you came from.

Cassie Brown, owner, Tribble Creative Group: An anniversary is a great time to remind clients why they do business with you. It is also an opportunity to acknowledge employees and vendors.

Why not celebrate all year? Develop a campaign to keep the anniversary in the forefront of people’s minds — perhaps with a community-service project that includes clients, vendors and employees.

Revamp your employee-recognition programs. Or spice up an annual event with something unexpected — a new location, fun invite or special entertainment.

Read the original article in Charlotte Business Journal.