Should I manage creative employees differently? If so, how? [CBJ]
Cassie Brown, Chief Experience Officer, TCG Events: Happy creatives love what they do. They are motivated by a challenge and have a low tolerance for boredom. Continuous learning opportunities are critical to keep them fresh, energized and engaged. Creative employees respond to passionate people.
To successfully manage creative people, define a clear goal, minimize distractions, create a challenge (but not an impossibility) and then get out of the way. Nothing will kill a creative in the zone more than micromanagement.
