How to Choose a Corporate Event Planner

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Buyer Beware: Be sure to find a real corporate event planner

You’re hosting a corporate event and just realized you need help. Whether it’s a board meeting, large sales conference, golf outing, upscale fundraising gala, employee recognition party, grand opening or product launch, how do you confidently choose an event planner that will ensure it’s a smashing success?

Not all event planners are created equal

It’s not a surprise that all event planners are not created equal, with fewer than you’d think who are experienced, professional, certified, and dedicated to the profession. Experienced corporate event planners are creative geniuses and logistics experts, with years of experience in the industry building a network of reliable vendors, all while keeping up with cutting-edge trends and exciting new venues.

A professional, certified corporate event planner will save you time and money, is flexible and versatile, and has the ability to artfully and authoritatively layout logistical and contingency plans to ensure your event is seamless.

Here are a few questions to ask before hiring an event planner:

  • What is the planner’s experience?
  • Do they have experience with the type of corporate event you’re putting on?
  • Are they creative? Will they show you examples of their work and offer references?
  • What kinds of relationships do they have?
  • Are they experienced in negotiating with hotels, food and other vendors?
  • What types of services do they offer?
  • Do they have insurance?
  • Are they certified?

Will they be able to meet your needs when it comes to:

  • Venue selection
  • Event design
  • Catering
  • Décor
  • Rentals
  • Entertainment
  • Invitations
  • Transportation and accommodations
  • Staffing
  • Photography/Videography
  • AV equipment
  • And things you haven’t even thought of! 

The bottom line

Look for an experienced and well-regarded event planning company to provide a stress-free, fun event planning experience while producing an event that not only meets your goals, but exceeds your expectations, and makes those who didn’t attend wish they had!