By Diane Rumbaugh With warm weather just around the corner, many corporate and nonprofit groups are busy planning summer events—much of which takes place outdoors. An outdoor event offers its own set of opportunities and challenges. PLANNING When planning any event, organizers must first decide what they hope to accomplish—is it to raise money for […]
Sometimes, all it takes is a deep breath and a good memory to calm down when you’re feeling overwhelmed. In her GPS Guide, Cassie Brown shares her favorite travel photos and inspirational words that help remind her of the “good life.” Enjoy them below, then tell us in the comments: What reminds you to find […]
What do an organization providing technology support to nonprofits (Apparo), an advanced defense, security and aerospace systems company (BAE Systems), and a nonprofit, public / private economic development organization (Charlotte Regional Partnership) have in common this spring? All three understand the value live events bring to their companies. And all three have once again chosen […]
Rubber chicken. Endless speeches. Budget-breaking centerpieces. Sound like an event you’ve attended? Too many corporate events don’t yield the ROI Cassie Brown, CSEP, knows they should. As Chief Experience Officer of TCG Events, Cassie specializes in planning and executing corporate events that stand out in their ability to produce solid returns. This “EventDifferentlyTM” approach is needed […]
Technology security experts worry about meeting planners who fail to implement even the most basic of safeguards to protect attendee information on computers, laptops and handheld devices. Such planners don’t include Cassie Brown, chief experience officer of Charlotte, NC-based TCG Events, which plans corporate meetings, events and incentives. Brown takes several basic measures to protect her own data […]
A client came to us this year wanting to shake up their corporate awards program. They were looking for ways to refresh the typical “grip and grin” photo ops and long company descriptions being read as the company representative slowly makes his or her way to the stage. It was time for a new look! […]
Every entertainer comes with a rider – a list of hospitality and technical criteria for their performance. Typically, the bigger the name the bigger the demands. The first key to negotiating a rider is to thoroughly read the entire document. Some acts and managers have been known to add items just to see if you […]
There are several online calculators out there, from event budgeters to mortgage calculations. When recently ordering cocktail napkins for an event we were amazed to discover there are calculators for that as well! After evaluating all the formulas out there, here’s the formula we created to determine the optimal number of napkins for your event. […]
A Banquet Event Order (BEO) is the contract and final say when it comes to your event at a hotel property. It is the sole document that a property will work off of throughout your event. The BEO is given to numerous hotel staff a week before your event. If your BEO’s are not final […]
Read original article in nFocus. By Kim Martin When planning an event, there are several reasons to choose a non-traditional venue. Often times we choose non-traditional venues due to a lack of formal event space in Charlotte that can accommodate more than 250 guests. Atmosphere and availability have also sent us in search of new spaces. […]
