Venue
Each venue comes with its own rules and regulations. It’s important to read the fine print before deciding on a venue and signing a contract. Most of these can be negotiated in the contract phase, but you want to make sure you ask the right questions and budget for any costs you may incur. No ... Read more
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The three-course dinners. The auctions and raffles. The speeches from sponsors. The requests for donations. These are the ingredients of many a charity event, and they have stood the test of time.
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Business anniversary doesn’t have to mean a boring event.
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Smart managers are making meetings more meaningful. Rubber chicken. Endless speeches. Budget-breaking centerpieces. Sound like an event you’ve attended? Too many corporate events don’t yield the ROI that Cassie Brown, CSEP, knows they should. As Chief Experience Officer of TCG Events (TCGEvents.com), Brown specializes in planning and executing corporate events that stand out in their ... Read more
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Business anniversaries are the vanilla of the events season.
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No marketer should be complacent about branding.
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Fundraising is a critical piece of revenue for many organizations but can be especially difficult in this vexing economy. There are ways to rise up to the challenge and make your fundraising event the best yet. Raise more money than ever before with these five tips below: 1. Make the “ask” early, make it once, ... Read more
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Strategically change up a meeting to increase engagement.
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By Diane Rumbaugh With warm weather just around the corner, many corporate and nonprofit groups are busy planning summer events—much of which takes place outdoors. An outdoor event offers its own set of opportunities and challenges. PLANNING When planning any event, organizers must first decide what they hope to accomplish—is it to raise money for ... Read more
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Sometimes, all it takes is a deep breath and a good memory to calm down when you’re feeling overwhelmed. In her GPS Guide, Cassie Brown shares her favorite travel photos and inspirational words that help remind her of the “good life.” Enjoy them below, then tell us in the comments: What reminds you to find ... Read more
TCG Events, Inc.
P.O. Box 32751
Charlotte, NC 28232
(704) 376-1943
email@tcgevents.com
TCG Events is a trusted partner in the planning, design, and execution of events that demand lasting impact.
© TCG Events, Inc. | Event Differently®
Time-lapse video: Setting up the big dinner tent.
If you are wondering about the green patch - flooring a NFL football field isn't cheap, and this area couldn't be seen by guests so we opted to save the money and not floor it.
Events like these demand a quick turnaround and a coordinated vendor arrangement:
The floor goes down on Monday,
Tuesday, one tent goes up,
On Wednesday, the second tent goes up and the carpet goes down.
Thursday, the tech gets installed.
Friday, all the rentals/decor are set.
Detailing and rehearsals/sound check on Saturday.
Event Saturday night. It all is gone by 6pm Sunday night.
With over two decades of experience, Cassie is a recognized authority who has expertly guided numerous high-profile events for Fortune 500 companies, professional sports teams, and influential national associations. Her passion lies in truly understanding each client’s unique vision and thoughtfully translating it into memorable, impactful experiences, always with the utmost care and a keen eye for the smallest (and most important) details.
Cassie’s strategic expertise is grounded in a strong academic foundation, including a bachelor’s degree in hotel, restaurant, and tourism administration from the University of South Carolina, and a master’s degree in tourism administration and event management from The George Washington University.
Cassie joined TCG Events in 2002 as a Project Manager, where her impact was immediate; she played a pivotal role in the firm’s national growth, earning her appointment as Director of Events in 2006, and in 2011, her dedication and vision culminated in the acquisition of TCG Events, where she now serves as President and CEO.
Under Cassie’s thoughtful leadership, TCG Events has earned numerous industry awards, a testament to the team’s innovative spirit, meticulous planning, and unwavering commitment to exceeding client expectations. Known for her ability to navigate complex logistics and develop robust contingency plans (because life happens), Cassie ensures seamless event productions that leave a lasting positive impression. She has also shared her expertise as an adjunct professor at Johnson & Wales University and Central Piedmont Community College, inspiring the next generation of event innovators.
Beyond her professional pursuits, Cassie remains deeply engaged in her community, serving as a Board Member and Board Chair for the McColl Center for Art + Innovation and Clayworks, championing the power of arts and culture while remaining deeply committed to her clients.
