Event Marketing
How can corporate events play a role in this new economy? Whether you are re-branding, re-locating, or launching a new product, a well-executed event can bring life to your endeavor. If your strategic direction includes becoming a knowledge source in your industry, contemplate an educational conference or full-day seminar to shine a spotlight on your ... Read more
TCG Happenings
Planning Events in Hollywood vs. Real Life Sometime during the 80’s, “Event Planner” became a real job title. Hollywood can be thanked for the real tipping point of marketing event planning as a profession. Meg Ryan appeared as an event planner in the film, Hanging Up. Then, Jennifer Lopez made wedding planning look glamorous in ... Read more
TCG Happenings
Visualizing Sweat We’re sure you’ve attended numerous meetings and seminars where goal setting was the topic of conversation. So why is it the topic of our blog this week? Well, we recently attended a meeting with a unique spin on effectively setting and following through with your goals in all facets of life by simply ... Read more
Interns, TCG Happenings
Becoming a TCG Events Intern Each semester we invite a new group of interns to join us at TCG Events. We go through numerous resumes and interviews before choosing two to three unique individuals to join our team. We begin the process by scanning resumes for a couple of key elements. Are you a current ... Read more
Logistics
In the event planning process, as with other aspects of life, every single detail plays a significant role in the larger picture. The event world operates much like a machine, with each of the elements playing an integral role in the successful operation. Before every event, we gather as a team and visually walk through ... Read more
TCG Happenings
Planning is our business. It allows us to bring imagination to life, to build the incredible and unforgettable experience of a TCG event. But There is also personal benefit to planning. Consider how much more productive you could be if you just take 10 minutes each night to plan the next day. What are you ... Read more
Design
Dim Sum Inspiration: From Restaurant to Drawing Board We are constantly finding inspiration from unassuming, everyday sources. The challenge comes in transforming our inspired ideas into viable event concepts. A lunch trip to a dim sum restaurant inspired the concepts for our own branding event – food served in unconventional ways. We envisioned push cart ... Read more
Logistics
As part of their “goody bag,” a client was gifting a pair of TOMS shoes to every attendee. As part of the RSVP, guests were asked their shoe size. Three weeks before the event, with only one-third of the RSVPs in, we were forced to place the shoe order to ensure their timely arrival. Blindly purchasing 400 ... Read more
News
When Cassie Brown took over ownership of event-planning firm Tribble Creative Group on Jan. 1, she felt she had been preparing for that role her entire life. She had worked for company founder Mary Tribble for nine years. And she had earned degrees in hospitality and event planning from the University of South Carolina and ... Read more
News
By Charlotte Business Journal My company is having a notable anniversary this year. What are some ways to celebrate that will be a benefit to my business? Marcia Merrill, owner, Red Rover Communications: Celebrate those who got you there. Thank customers, employees, partners and the community in meaningful ways. Create an anniversary theme. Launch a ... Read more
TCG Events, Inc.
P.O. Box 32751
Charlotte, NC 28232
(704) 376-1943
email@tcgevents.com
TCG Events is a trusted partner in the planning, design, and execution of events that demand lasting impact.
© TCG Events, Inc. | Event Differently®
Time-lapse video: Setting up the big dinner tent.
If you are wondering about the green patch - flooring a NFL football field isn't cheap, and this area couldn't be seen by guests so we opted to save the money and not floor it.
Events like these demand a quick turnaround and a coordinated vendor arrangement:
The floor goes down on Monday,
Tuesday, one tent goes up,
On Wednesday, the second tent goes up and the carpet goes down.
Thursday, the tech gets installed.
Friday, all the rentals/decor are set.
Detailing and rehearsals/sound check on Saturday.
Event Saturday night. It all is gone by 6pm Sunday night.
With over two decades of experience, Cassie is a recognized authority who has expertly guided numerous high-profile events for Fortune 500 companies, professional sports teams, and influential national associations. Her passion lies in truly understanding each client’s unique vision and thoughtfully translating it into memorable, impactful experiences, always with the utmost care and a keen eye for the smallest (and most important) details.
Cassie’s strategic expertise is grounded in a strong academic foundation, including a bachelor’s degree in hotel, restaurant, and tourism administration from the University of South Carolina, and a master’s degree in tourism administration and event management from The George Washington University.
Cassie joined TCG Events in 2002 as a Project Manager, where her impact was immediate; she played a pivotal role in the firm’s national growth, earning her appointment as Director of Events in 2006, and in 2011, her dedication and vision culminated in the acquisition of TCG Events, where she now serves as President and CEO.
Under Cassie’s thoughtful leadership, TCG Events has earned numerous industry awards, a testament to the team’s innovative spirit, meticulous planning, and unwavering commitment to exceeding client expectations. Known for her ability to navigate complex logistics and develop robust contingency plans (because life happens), Cassie ensures seamless event productions that leave a lasting positive impression. She has also shared her expertise as an adjunct professor at Johnson & Wales University and Central Piedmont Community College, inspiring the next generation of event innovators.
Beyond her professional pursuits, Cassie remains deeply engaged in her community, serving as a Board Member and Board Chair for the McColl Center for Art + Innovation and Clayworks, championing the power of arts and culture while remaining deeply committed to her clients.
