News
Sometimes, all it takes is a deep breath and a good memory to calm down when you’re feeling overwhelmed. In her GPS Guide, Cassie Brown shares her favorite travel photos and inspirational words that help remind her of the “good life.” Enjoy them below, then tell us in the comments: What reminds you to find ... Read more
News
What do an organization providing technology support to nonprofits (Apparo), an advanced defense, security and aerospace systems company (BAE Systems), and a nonprofit, public / private economic development organization (Charlotte Regional Partnership) have in common this spring? All three understand the value live events bring to their companies. And all three have once again chosen ... Read more
News
Rubber chicken. Endless speeches. Budget-breaking centerpieces. Sound like an event you’ve attended? Too many corporate events don’t yield the ROI Cassie Brown, CSEP, knows they should. As Chief Experience Officer of TCG Events, Cassie specializes in planning and executing corporate events that stand out in their ability to produce solid returns. This “EventDifferentlyTM” approach is needed ... Read more
News
Technology security experts worry about meeting planners who fail to implement even the most basic of safeguards to protect attendee information on computers, laptops and handheld devices. Such planners don’t include Cassie Brown, chief experience officer of Charlotte, NC-based TCG Events, which plans corporate meetings, events and incentives. Brown takes several basic measures to protect her own data ... Read more
Design
A client came to us this year wanting to shake up their corporate awards program. They were looking for ways to refresh the typical “grip and grin” photo ops and long company descriptions being read as the company representative slowly makes his or her way to the stage. It was time for a new look! ... Read more
Entertainment
Every entertainer comes with a rider – a list of hospitality and technical criteria for their performance. Typically, the bigger the name the bigger the demands. The first key to negotiating a rider is to thoroughly read the entire document. Some acts and managers have been known to add items just to see if you ... Read more
Food & Beverage
There are several online calculators out there, from event budgeters to mortgage calculations. When recently ordering cocktail napkins for an event we were amazed to discover there are calculators for that as well! After evaluating all the formulas out there, here’s the formula we created to determine the optimal number of napkins for your event. ... Read more
Food & Beverage
A Banquet Event Order (BEO) is the contract and final say when it comes to your event at a hotel property. It is the sole document that a property will work off of throughout your event. The BEO is given to numerous hotel staff a week before your event. If your BEO’s are not final ... Read more
News
Read original article in nFocus. By Kim Martin When planning an event, there are several reasons to choose a non-traditional venue. Often times we choose non-traditional venues due to a lack of formal event space in Charlotte that can accommodate more than 250 guests. Atmosphere and availability have also sent us in search of new spaces. ... Read more
TCG Happenings
Here at TCG, our team understands the need for some humor to make it through day-to-day craziness. Our friends at Leading Authorities created this video as a tribute to meeting planners around the world. As fellow event planners, we can attest to having said most everything in this video. As you watch this, remember fondly ... Read more
TCG Events, Inc.
P.O. Box 32751
Charlotte, NC 28232
(704) 376-1943
email@tcgevents.com
TCG Events is a trusted partner in the planning, design, and execution of events that demand lasting impact.
© TCG Events, Inc. | Event Differently®
Time-lapse video: Setting up the big dinner tent.
If you are wondering about the green patch - flooring a NFL football field isn't cheap, and this area couldn't be seen by guests so we opted to save the money and not floor it.
Events like these demand a quick turnaround and a coordinated vendor arrangement:
The floor goes down on Monday,
Tuesday, one tent goes up,
On Wednesday, the second tent goes up and the carpet goes down.
Thursday, the tech gets installed.
Friday, all the rentals/decor are set.
Detailing and rehearsals/sound check on Saturday.
Event Saturday night. It all is gone by 6pm Sunday night.
With over two decades of experience, Cassie is a recognized authority who has expertly guided numerous high-profile events for Fortune 500 companies, professional sports teams, and influential national associations. Her passion lies in truly understanding each client’s unique vision and thoughtfully translating it into memorable, impactful experiences, always with the utmost care and a keen eye for the smallest (and most important) details.
Cassie’s strategic expertise is grounded in a strong academic foundation, including a bachelor’s degree in hotel, restaurant, and tourism administration from the University of South Carolina, and a master’s degree in tourism administration and event management from The George Washington University.
Cassie joined TCG Events in 2002 as a Project Manager, where her impact was immediate; she played a pivotal role in the firm’s national growth, earning her appointment as Director of Events in 2006, and in 2011, her dedication and vision culminated in the acquisition of TCG Events, where she now serves as President and CEO.
Under Cassie’s thoughtful leadership, TCG Events has earned numerous industry awards, a testament to the team’s innovative spirit, meticulous planning, and unwavering commitment to exceeding client expectations. Known for her ability to navigate complex logistics and develop robust contingency plans (because life happens), Cassie ensures seamless event productions that leave a lasting positive impression. She has also shared her expertise as an adjunct professor at Johnson & Wales University and Central Piedmont Community College, inspiring the next generation of event innovators.
Beyond her professional pursuits, Cassie remains deeply engaged in her community, serving as a Board Member and Board Chair for the McColl Center for Art + Innovation and Clayworks, championing the power of arts and culture while remaining deeply committed to her clients.
