News
5 Tips to Shake Up Your Next Event and Revitalize Your Brand [MarketingProfs]
No marketer should be complacent about branding.
News
5 Tips to Make Your Fundraising Event a Hit [Special Events]
Fundraising is a critical piece of revenue for many organizations but can be especially difficult in this vexing economy. There are ways to rise up to the challenge and make your fundraising event the best yet. Raise more money than ever before with these five tips below: 1. Make the “ask” early, make it once, ... Read more
News
Increasing Engagement by Breaking Down Walls [Successful Meetings]
Strategically change up a meeting to increase engagement.
News
Planning a Cool Summer Bash [Business Advantage]
By Diane Rumbaugh With warm weather just around the corner, many corporate and nonprofit groups are busy planning summer events—much of which takes place outdoors. An outdoor event offers its own set of opportunities and challenges. PLANNING When planning any event, organizers must first decide what they hope to accomplish—is it to raise money for ... Read more
News
GPS Guide: Cassie Brown Shares Inspiration [Huffington Post]
Sometimes, all it takes is a deep breath and a good memory to calm down when you’re feeling overwhelmed. In her GPS Guide, Cassie Brown shares her favorite travel photos and inspirational words that help remind her of the “good life.” Enjoy them below, then tell us in the comments: What reminds you to find ... Read more
News
TCG Events Shows the Value of Events Done Right at Three Upcoming Annual Live Events [Wall Street Journal]
What do an organization providing technology support to nonprofits (Apparo), an advanced defense, security and aerospace systems company (BAE Systems), and a nonprofit, public / private economic development organization (Charlotte Regional Partnership) have in common this spring? All three understand the value live events bring to their companies. And all three have once again chosen ... Read more
News
When Pretty Isn’t Enough: Corporate Events Need to EventSmarter in 2013 [CBS]
Rubber chicken. Endless speeches. Budget-breaking centerpieces. Sound like an event you’ve attended? Too many corporate events don’t yield the ROI Cassie Brown, CSEP, knows they should. As Chief Experience Officer of TCG Events, Cassie specializes in planning and executing corporate events that stand out in their ability to produce solid returns. This “EventDifferentlyTM” approach is needed ... Read more
News
Information Security [The Meeting Magazine]
Technology security experts worry about meeting planners who fail to implement even the most basic of safeguards to protect attendee information on computers, laptops and handheld devices. Such planners don’t include Cassie Brown, chief experience officer of Charlotte, NC-based TCG Events, which plans corporate meetings, events and incentives. Brown takes several basic measures to protect her own data ... Read more
Design
Thinking Inside the Box
A client came to us this year wanting to shake up their corporate awards program. They were looking for ways to refresh the typical “grip and grin” photo ops and long company descriptions being read as the company representative slowly makes his or her way to the stage. It was time for a new look! ... Read more
Entertainment
Entertainment Rider… Do You Really Need It?
Every entertainer comes with a rider – a list of hospitality and technical criteria for their performance. Typically, the bigger the name the bigger the demands. The first key to negotiating a rider is to thoroughly read the entire document. Some acts and managers have been known to add items just to see if you ... Read more
