Cassie Brown, Chief Experience Officer, TCG Events: Happy creatives love what they do. They are motivated by a challenge and have a low tolerance for boredom. Continuous learning opportunities are critical to keep them fresh, energized and engaged. Creative employees respond to passionate people. To successfully manage creative people, define a clear goal, minimize distractions, create […]
How can corporate events play a role in this new economy? Whether you are re-branding, re-locating, or launching a new product, a well-executed event can bring life to your endeavor. If your strategic direction includes becoming a knowledge source in your industry, contemplate an educational conference or full-day seminar to shine a spotlight on your […]
Planning Events in Hollywood vs. Real Life Sometime during the 80’s, “Event Planner” became a real job title. Hollywood can be thanked for the real tipping point of marketing event planning as a profession. Meg Ryan appeared as an event planner in the film, Hanging Up. Then, Jennifer Lopez made wedding planning look glamorous in […]
Visualizing Sweat We’re sure you’ve attended numerous meetings and seminars where goal setting was the topic of conversation. So why is it the topic of our blog this week? Well, we recently attended a meeting with a unique spin on effectively setting and following through with your goals in all facets of life by simply […]
Becoming a TCG Events Intern Each semester we invite a new group of interns to join us at TCG Events. We go through numerous resumes and interviews before choosing two to three unique individuals to join our team. We begin the process by scanning resumes for a couple of key elements. Are you a current […]
In the event planning process, as with other aspects of life, every single detail plays a significant role in the larger picture. The event world operates much like a machine, with each of the elements playing an integral role in the successful operation. Before every event, we gather as a team and visually walk through […]
Planning is our business. It allows us to bring imagination to life, to build the incredible and unforgettable experience of a TCG event. But There is also personal benefit to planning. Consider how much more productive you could be if you just take 10 minutes each night to plan the next day. What are you […]
Dim Sum Inspiration: From Restaurant to Drawing Board We are constantly finding inspiration from unassuming, everyday sources. The challenge comes in transforming our inspired ideas into viable event concepts. A lunch trip to a dim sum restaurant inspired the concepts for our own branding event – food served in unconventional ways. We envisioned push cart […]
As part of their “goody bag,” a client was gifting a pair of TOMS shoes to every attendee. As part of the RSVP, guests were asked their shoe size. Three weeks before the event, with only one-third of the RSVPs in, we were forced to place the shoe order to ensure their timely arrival. Blindly purchasing 400 […]
When Cassie Brown took over ownership of event-planning firm Tribble Creative Group on Jan. 1, she felt she had been preparing for that role her entire life. She had worked for company founder Mary Tribble for nine years. And she had earned degrees in hospitality and event planning from the University of South Carolina and […]
