News
How to Celebrate a Business Anniversary [Successful Meetings]
Business anniversary doesn’t have to mean a boring event.
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‘Offsite’ is Not a Four-Letter Word [Sales & Marketing Management]
Smart managers are making meetings more meaningful. Rubber chicken. Endless speeches. Budget-breaking centerpieces. Sound like an event you’ve attended? Too many corporate events don’t yield the ROI that Cassie Brown, CSEP, knows they should. As Chief Experience Officer of TCG Events (TCGEvents.com), Brown specializes in planning and executing corporate events that stand out in their ... Read more
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Business Anniversaries: 5 Ways to Celebrate Strategically [Successful Meetings]
Business anniversaries are the vanilla of the events season.
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5 Tips to Shake Up Your Next Event and Revitalize Your Brand [MarketingProfs]
No marketer should be complacent about branding.
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5 Tips to Make Your Fundraising Event a Hit [Special Events]
Fundraising is a critical piece of revenue for many organizations but can be especially difficult in this vexing economy. There are ways to rise up to the challenge and make your fundraising event the best yet. Raise more money than ever before with these five tips below: 1. Make the “ask” early, make it once, ... Read more
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Increasing Engagement by Breaking Down Walls [Successful Meetings]
Strategically change up a meeting to increase engagement.
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Planning a Cool Summer Bash [Business Advantage]
By Diane Rumbaugh With warm weather just around the corner, many corporate and nonprofit groups are busy planning summer events—much of which takes place outdoors. An outdoor event offers its own set of opportunities and challenges. PLANNING When planning any event, organizers must first decide what they hope to accomplish—is it to raise money for ... Read more
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GPS Guide: Cassie Brown Shares Inspiration [Huffington Post]
Sometimes, all it takes is a deep breath and a good memory to calm down when you’re feeling overwhelmed. In her GPS Guide, Cassie Brown shares her favorite travel photos and inspirational words that help remind her of the “good life.” Enjoy them below, then tell us in the comments: What reminds you to find ... Read more
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TCG Events Shows the Value of Events Done Right at Three Upcoming Annual Live Events [Wall Street Journal]
What do an organization providing technology support to nonprofits (Apparo), an advanced defense, security and aerospace systems company (BAE Systems), and a nonprofit, public / private economic development organization (Charlotte Regional Partnership) have in common this spring? All three understand the value live events bring to their companies. And all three have once again chosen ... Read more
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When Pretty Isn’t Enough: Corporate Events Need to EventSmarter in 2013 [CBS]
Rubber chicken. Endless speeches. Budget-breaking centerpieces. Sound like an event you’ve attended? Too many corporate events don’t yield the ROI Cassie Brown, CSEP, knows they should. As Chief Experience Officer of TCG Events, Cassie specializes in planning and executing corporate events that stand out in their ability to produce solid returns. This “EventDifferentlyTM” approach is needed ... Read more
