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EVENT PLANNING ARCHIVE

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TCG Events Shows the Value of Events Done Right at Three Upcoming Annual Live Events [Wall Street Journal]

What do an organization providing technology support to nonprofits (Apparo), an advanced defense, security and aerospace systems company (BAE Systems), and a nonprofit, public / private economic development organization (Charlotte Regional Partnership) have in common this spring? All three understand the value live events bring to their companies. And all three have once again chosen ... Read more

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When Pretty Isn’t Enough: Corporate Events Need to EventSmarter in 2013 [CBS]

Rubber chicken. Endless speeches. Budget-breaking centerpieces. Sound like an event you’ve attended? Too many corporate events don’t yield the ROI Cassie Brown, CSEP, knows they should. As Chief Experience Officer of TCG Events, Cassie specializes in planning and executing corporate events that stand out in their ability to produce solid returns. This “EventDifferentlyTM” approach is needed ... Read more

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Information Security [The Meeting Magazine]

Technology security experts worry about meeting planners who fail to implement even the most basic of safeguards to protect attendee information on computers, laptops and handheld devices. Such planners don’t include Cassie Brown, chief experience officer of Charlotte, NC-based TCG Events, which plans corporate meetings, events and incentives. Brown takes several basic measures to protect her own data ... Read more

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Guide to Unique Wedding Venues [nFocus]

Read original article in nFocus. By Kim Martin When planning an event, there are several reasons to choose a non-traditional venue. Often times we choose non-traditional venues due to a lack of formal event space in Charlotte that can accommodate more than 250 guests. Atmosphere and availability have also sent us in search of new spaces. ... Read more

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Ashes to Art, McColl Center [nFocus]

Read the original article in nFocus. McColl Center for Visual Art had over 300 people attend Ashes to Art over the three days the luncheon was held. Event sponsors included TCG Events, Inc., Quest Diagnostics, Steelfab, Blue Cross Blue Shield of North Carolina, Carocon, and the Marc and Mattye Silverman Foundation, while tables were hosted by Board ... Read more

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Brown Builds Her Own Brand [South Charlotte Weekly]

Read the original article in South Charlotte Weekly After nine years of working for Tribble Creative Group, SouthPark resident Cassie Brown decided to make a change. So she bought the company and assumed the role of president and CEO. Brown purchased the company and has since given it a serious makeover, renaming and rebranding it ... Read more

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Table Talk [CBJ]

TCG Events has been an iconic name in event planning in the Queen City for the past three decades. But with a change in ownership, the firm has been slowly redesigning everything from its infrastructure to its name. After Cassie Brown bought Tribble Creative Group in January 2011 from Mary Tribble, the company quietly began growing the ... Read more

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The Power Planners – Charlotte Event Planners [nFocus]

They are typically behind the scenes. They help hosts look good, relieve worry and stress, avert catastrophes, help non-profits fundraise smarter, create moments that demand attendance, and make celebrations talked about long after they have concluded. Many people have aspired to the supposed glamorous career of event planning, but there are few who choose to ... Read more

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Corporate Spotlight – Banking on Our Community [nFocus]

By nFocus Charlotte Every once and a while people do a good thing just for the sheer pleasure of doing it.  When that person happens to be an executive at a large financial institution, with lots of executive friends in other large financial institutions, that good thing can be a very big thing. “Friends and ... Read more

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Should I manage creative employees differently? If so, how? [CBJ]

Cassie Brown, Chief Experience Officer, TCG Events: Happy creatives love what they do. They are motivated by a challenge and have a low tolerance for boredom. Continuous learning opportunities are critical to keep them fresh, energized and engaged. Creative employees respond to passionate people. To successfully manage creative people, define a clear goal, minimize distractions, create ... Read more

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