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Where to Seek Hotel Savings [Successful Meetings]
Keep an eye on the cost at the next hotel meeting.
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Keep an eye on the cost at the next hotel meeting.
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By Cassie Brown There’s one major rule that everyone is breaking at events: not having a music license. This is a big mistake, as music licenses are a necessity – you can’t play copyrighted music publicly (at least not legally) without one. Copyright laws require music users to get permission from songwriters and composers, who ... Read more
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Keeping the kids entertained.
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Technology tips for a successful event.
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Unanticipated costs quickly increase a wedding budget.
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Make sponsorship packages stand out from the crowd.
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By Cassie Brown You don’t have to look too far to see that people are paying more attention to healthy eating. General Mills just announced the removal of GMOs in Cheerios because of a Facebook campaign. Yogurt companies are doing ads announcing the removal of high fructose corn syrup and diet soft drink consumption is down. People ... Read more
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Just because a majority of companies host events, however, doesn’t mean that they do a good job of it.
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By Cassie Brown It is that time of year again, when employees are forced to attend a “morale-building event” that is typically designed in such a way that it does nothing of the sort. Rather, it is “the event that must be attended” that no one wants to attend. But if you consider the five ... Read more
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The best advice for planning your corporate holiday party.
Time-lapse video: Setting up the big dinner tent.
If you are wondering about the green patch - flooring a NFL football field isn't cheap, and this area couldn't be seen by guests so we opted to save the money and not floor it.
Events like these demand a quick turnaround and a coordinated vendor arrangement:
The floor goes down on Monday,
Tuesday, one tent goes up,
On Wednesday, the second tent goes up and the carpet goes down.
Thursday, the tech gets installed.
Friday, all the rentals/decor are set.
Detailing and rehearsals/sound check on Saturday.
Event Saturday night. It all is gone by 6pm Sunday night.
With over two decades of experience, Cassie is a recognized authority who has expertly guided numerous high-profile events for Fortune 500 companies, professional sports teams, and influential national associations. Her passion lies in truly understanding each client’s unique vision and thoughtfully translating it into memorable, impactful experiences, always with the utmost care and a keen eye for the smallest (and most important) details.
Cassie’s strategic expertise is grounded in a strong academic foundation, including a bachelor’s degree in hotel, restaurant, and tourism administration from the University of South Carolina, and a master’s degree in tourism administration and event management from The George Washington University.
Cassie joined TCG Events in 2002 as a Project Manager, where her impact was immediate; she played a pivotal role in the firm’s national growth, earning her appointment as Director of Events in 2006, and in 2011, her dedication and vision culminated in the acquisition of TCG Events, where she now serves as President and CEO.
Under Cassie’s thoughtful leadership, TCG Events has earned numerous industry awards, a testament to the team’s innovative spirit, meticulous planning, and unwavering commitment to exceeding client expectations. Known for her ability to navigate complex logistics and develop robust contingency plans (because life happens), Cassie ensures seamless event productions that leave a lasting positive impression. She has also shared her expertise as an adjunct professor at Johnson & Wales University and Central Piedmont Community College, inspiring the next generation of event innovators.
Beyond her professional pursuits, Cassie remains deeply engaged in her community, serving as a Board Member and Board Chair for the McColl Center for Art + Innovation and Clayworks, championing the power of arts and culture while remaining deeply committed to her clients.