TCG Events has been an iconic name in event planning in the Queen City for the past three decades. But with a change in ownership, the firm has been slowly redesigning everything from its infrastructure to its name.

After Cassie Brown bought Tribble Creative Group in January 2011 from Mary Tribble, the company quietly began growing the brand. “TCG is recognized as a local leader in event planning,” Brown says. “We want to build on that reputation and branch out beyond the Carolinas with the ultimate goal of becoming a top national firm.”

The group is relaunching as TCG Events at the Charlotte Business Journal’s Best Places to Work luncheon (planned by TCG), breaking from the company’s long tradition and introducing itself under a new name and a logo that features a bold and colorful giraffe and the tagline “event differently.”

Read the full article in Charlotte Business Journal.