How to Use Pinterest for Events
Pinterest: A Great Way Source of Inspiration
So you’re charged with planning an event and you are drawing a blank on the overall vibe, color scheme, décor and other visual logistics. Maybe you just wrapped up an event and would love for your clients and attendees to see the highlighted photos. Pinterest to the rescue!
Pinterest is a very useful visual discovery tool that can help you get unstuck in planning, feature past events and much more. It offers the wonderful ability to scroll through millions of images for inspiration or upload your own. You, along with the over 70 million other Pinterest users can create boards by “pinning” images and can then share your ideas with others.
7 great ways to use Pinterest for your events
- Follow key influencers and visit often to fuel new inspiration and ideas.
- Create boards for each piece of the event to help with conceptualization and planning your event. For instance, dedicate one board to décor, another place settings, another lighting, favors, etc. You can then share these pins with others directly from Pinterest or keep the boards private. Keep in mind if you’d like the board to be private, choose this option when creating the board as existing items may have already been re-pinned from your board!
- You can use boards to showcase and promote your event. For instance, you could have a board specifically focused on your event’s speakers. You can link photos to a corresponding website for more information.
- By posting photos from events that recently took place, clients and others can see snapshots from the event and what a success it was and share with others, increasing the viral effect.
- Posting photos from last year’s event can create and build excitement for this year’s and give prospective attendees an idea of what to look forward to.
- Looking to provide sponsors extra value? Create a board reflecting their products and services.
- The destination is often the focal point of an event. You can create boards to showcase specific things to do and see in your host city. This can be a great way to build excitement and promote an event in a unique way.
