News
By Cassie Brown You don’t have to look too far to see that people are paying more attention to healthy eating. General Mills just announced the removal of GMOs in Cheerios because of a Facebook campaign. Yogurt companies are doing ads announcing the removal of high fructose corn syrup and diet soft drink consumption is down. People ... Read more
News
Just because a majority of companies host events, however, doesn’t mean that they do a good job of it.
Event Marketing
Throughout history, invitations have always represented the host. Originally they were hand-written to show literacy. Today, wedding invitations showcase a couple’s personality. But when it comes to corporate events, many organizations fail to utilize the invitation as an opportunity to showcase its brand. Invitations market two things – the event and the organization. Companies spend ... Read more
Event Marketing
Events don’t always come with the luxury of a large marketing budget. If that describes your event, here is a list of some ways that you can quickly and easily market the event without spending a penny. Create a Facebook event page This is an easy way to publicize your event to all your followers, ... Read more
Tech
Most venues will have an in-house Audio Visual provider. This can be a great support, but also present challenges. Here are some insights to consider when choosing your venue: Rigging- Venues that allow you to hang objects from specified rigging points usually charge a fee per point. Your AV needs will dictate how many points ... Read more
Tech
With smartphones and mobile technology dominating our daily lives, several apps have been created to make the event planning process easier and more efficient. Even though we love our handy measuring wheel during site visits, it’s also interesting to try out something new. Here are five free apps designed to make site visits more productive. ... Read more
Venue
Venue contracts vary from location to location. Often, the larger the venue, the bigger the contract, while one page contracts are common for smaller spaces. Some non-traditional venues don’t even have contracts. No matter the size of the contract, it’s important to remember that all contracts are negotiable. We aren’t attorneys and don’t give legal ... Read more
News
By Cassie Brown It is that time of year again, when employees are forced to attend a “morale-building event” that is typically designed in such a way that it does nothing of the sort. Rather, it is “the event that must be attended” that no one wants to attend. But if you consider the five ... Read more
Venue
Ever heard someone say, “It’s no big deal, let’s just have the event at the museum uptown”? Don’t be among the many event hosts or planners that make this common mistake. Venue selection can make or break your event. Here are 4 key reasons why venue selection is critical to the success of your event. ... Read more
News
The best advice for planning your corporate holiday party.
TCG Events, Inc.
P.O. Box 32751
Charlotte, NC 28232
(704) 376-1943
email@tcgevents.com
TCG Events is a trusted partner in the planning, design, and execution of events that demand lasting impact.
© TCG Events, Inc. | Event Differently®
Time-lapse video: Setting up the big dinner tent.
If you are wondering about the green patch - flooring a NFL football field isn't cheap, and this area couldn't be seen by guests so we opted to save the money and not floor it.
Events like these demand a quick turnaround and a coordinated vendor arrangement:
The floor goes down on Monday,
Tuesday, one tent goes up,
On Wednesday, the second tent goes up and the carpet goes down.
Thursday, the tech gets installed.
Friday, all the rentals/decor are set.
Detailing and rehearsals/sound check on Saturday.
Event Saturday night. It all is gone by 6pm Sunday night.
With over two decades of experience, Cassie is a recognized authority who has expertly guided numerous high-profile events for Fortune 500 companies, professional sports teams, and influential national associations. Her passion lies in truly understanding each client’s unique vision and thoughtfully translating it into memorable, impactful experiences, always with the utmost care and a keen eye for the smallest (and most important) details.
Cassie’s strategic expertise is grounded in a strong academic foundation, including a bachelor’s degree in hotel, restaurant, and tourism administration from the University of South Carolina, and a master’s degree in tourism administration and event management from The George Washington University.
Cassie joined TCG Events in 2002 as a Project Manager, where her impact was immediate; she played a pivotal role in the firm’s national growth, earning her appointment as Director of Events in 2006, and in 2011, her dedication and vision culminated in the acquisition of TCG Events, where she now serves as President and CEO.
Under Cassie’s thoughtful leadership, TCG Events has earned numerous industry awards, a testament to the team’s innovative spirit, meticulous planning, and unwavering commitment to exceeding client expectations. Known for her ability to navigate complex logistics and develop robust contingency plans (because life happens), Cassie ensures seamless event productions that leave a lasting positive impression. She has also shared her expertise as an adjunct professor at Johnson & Wales University and Central Piedmont Community College, inspiring the next generation of event innovators.
Beyond her professional pursuits, Cassie remains deeply engaged in her community, serving as a Board Member and Board Chair for the McColl Center for Art + Innovation and Clayworks, championing the power of arts and culture while remaining deeply committed to her clients.
