News
By Cassie Brown There’s one major rule that everyone is breaking at events: not having a music license. This is a big mistake, as music licenses are a necessity – you can’t play copyrighted music publicly (at least not legally) without one. Copyright laws require music users to get permission from songwriters and composers, who ... Read more
News
Keeping the kids entertained.
Event Marketing
Corporate Sponsors: How to make your event the one that stands out. When looking for corporate sponsors, chances are the companies you’re asking are getting requests from every other event organizer in town! Here are our top 3 tips for designing an event sponsorship that gets selected over all the others: 1. Customize each sponsorship to ... Read more
Logistics
Attending an annual corporate event is standard practice for many professionals. Year after year, the experience becomes familiar and predictable, taking place at the same time each year, in the same venue, with the same sponsors, content, and presenters. BORING! But it doesn’t have to be this way. With a little innovation, great planning, and ... Read more
Design
If you’ve put a lot of thought into the décor, lighting and signage for your corporate event but haven’t considered the waste and carbon footprint that might come with all of that, it’s time to take a step back and think green. There are many ways to have a “knock your socks off” event and ... Read more
Design
Anyone who has attended a corporate event has experienced the grinding boredom of a seemingly endless PowerPoint. It’s an experience that has inspired a new way of presenting, a new kind of event: moving away from hour-long lecture-style presentations and toward an interactive, engaging atmosphere. The prime example: Pecha Kucha, which is Japanese for “the ... Read more
Event Marketing
Pinterest: A Great Way Source of Inspiration So you’re charged with planning an event and you are drawing a blank on the overall vibe, color scheme, décor and other visual logistics. Maybe you just wrapped up an event and would love for your clients and attendees to see the highlighted photos. Pinterest to the rescue! ... Read more
Logistics
Planning A Hotel Event Hotels can be wonderful places to hold an event. Many are designed to meet every conceivable guest’s need, and come with a bevy of resources and staff. However, as with any venue, a hotel event requires thorough planning with an eye on costs. Knowing what to look for before you sign ... Read more
Logistics
You’ve done all of the in-advance work, planned your corporate or non-profit event down to the minute, gotten everyone seated, and dimmed the lights. It’s time for the speeches to begin. What’s the worst that could happen? How about a seemingly never-ending cavalcade of VIPs, honorees and speakers, all taking too long to say what ... Read more
News, Tech
Technology tips for a successful event.
TCG Events, Inc.
P.O. Box 32751
Charlotte, NC 28232
(704) 376-1943
email@tcgevents.com
TCG Events is a trusted partner in the planning, design, and execution of events that demand lasting impact.
© TCG Events, Inc. | Event Differently®
Time-lapse video: Setting up the big dinner tent.
If you are wondering about the green patch - flooring a NFL football field isn't cheap, and this area couldn't be seen by guests so we opted to save the money and not floor it.
Events like these demand a quick turnaround and a coordinated vendor arrangement:
The floor goes down on Monday,
Tuesday, one tent goes up,
On Wednesday, the second tent goes up and the carpet goes down.
Thursday, the tech gets installed.
Friday, all the rentals/decor are set.
Detailing and rehearsals/sound check on Saturday.
Event Saturday night. It all is gone by 6pm Sunday night.
With over two decades of experience, Cassie is a recognized authority who has expertly guided numerous high-profile events for Fortune 500 companies, professional sports teams, and influential national associations. Her passion lies in truly understanding each client’s unique vision and thoughtfully translating it into memorable, impactful experiences, always with the utmost care and a keen eye for the smallest (and most important) details.
Cassie’s strategic expertise is grounded in a strong academic foundation, including a bachelor’s degree in hotel, restaurant, and tourism administration from the University of South Carolina, and a master’s degree in tourism administration and event management from The George Washington University.
Cassie joined TCG Events in 2002 as a Project Manager, where her impact was immediate; she played a pivotal role in the firm’s national growth, earning her appointment as Director of Events in 2006, and in 2011, her dedication and vision culminated in the acquisition of TCG Events, where she now serves as President and CEO.
Under Cassie’s thoughtful leadership, TCG Events has earned numerous industry awards, a testament to the team’s innovative spirit, meticulous planning, and unwavering commitment to exceeding client expectations. Known for her ability to navigate complex logistics and develop robust contingency plans (because life happens), Cassie ensures seamless event productions that leave a lasting positive impression. She has also shared her expertise as an adjunct professor at Johnson & Wales University and Central Piedmont Community College, inspiring the next generation of event innovators.
Beyond her professional pursuits, Cassie remains deeply engaged in her community, serving as a Board Member and Board Chair for the McColl Center for Art + Innovation and Clayworks, championing the power of arts and culture while remaining deeply committed to her clients.
