Design, Event Marketing, Logistics
In today’s dynamic business landscape, a corporate event is far more than just a date on the calendar. It’s a strategic opportunity to cultivate relationships, amplify your brand message, foster internal culture, and ultimately drive business growth. However, simply going through the motions won’t cut it. To truly make an impact and achieve your objectives, ... Read more
Design, Event Marketing, Logistics
Mastering Corporate Event Planning: Steering Clear of Common Pitfalls Corporate events are powerful tools for achieving various business objectives, from fostering team cohesion and engaging clients to launching new products and boosting brand awareness. However, the path to a successful corporate gathering is often fraught with potential pitfalls. Even seasoned professionals can stumble if they ... Read more
Design, Event Marketing
Corporate Event Invitations that Make the RIGHT First Impression In the busy world of corporate events, your invitation is the first big “Hello!” to potential guests. It makes that initial impression, gets people interested, and really affects whether they decide to come. A good corporate event invitation is more than just a notice; it’s a ... Read more
Design, Event Marketing
Corporate Event Planning: Details Matter When it comes to planning a corporate event, every detail matters. Each element contributes to the overall ambiance and experience, from the venue to the decorations. One essential aspect that can make a significant impact is the backdrop. Choosing the best backdrop for a corporate event enhances the aesthetics and ... Read more
Event Marketing, Logistics
A grand opening isn’t just an event – it’s a marketing tool. Timeless traditions include giant scissors, red ribbon, and a guest list full of photographers and journalists. In order to receive the best coverage of your ribbon cutting, and ultimately the best ROI, you’ll need the media’s help. Despite what it seems like, giant scissors don’t ... Read more
Event Marketing
When planning business anniversaries, you should ask yourself: Why are we having this party? Realistically, you can’t spend company funds on an event just for the sake of celebration. The event has to have another driver, a strategic business goal. This could be a thank-you to clients, a way of bonding with your community, a ... Read more
Event Marketing
Corporate Sponsors: How to make your event the one that stands out. When looking for corporate sponsors, chances are the companies you’re asking are getting requests from every other event organizer in town! Here are our top 3 tips for designing an event sponsorship that gets selected over all the others: 1. Customize each sponsorship to ... Read more
Event Marketing
Pinterest: A Great Way Source of Inspiration So you’re charged with planning an event and you are drawing a blank on the overall vibe, color scheme, décor and other visual logistics. Maybe you just wrapped up an event and would love for your clients and attendees to see the highlighted photos. Pinterest to the rescue! ... Read more
Event Marketing
Throughout history, invitations have always represented the host. Originally they were hand-written to show literacy. Today, wedding invitations showcase a couple’s personality. But when it comes to corporate events, many organizations fail to utilize the invitation as an opportunity to showcase its brand. Invitations market two things – the event and the organization. Companies spend ... Read more
Event Marketing
Events don’t always come with the luxury of a large marketing budget. If that describes your event, here is a list of some ways that you can quickly and easily market the event without spending a penny. Create a Facebook event page This is an easy way to publicize your event to all your followers, ... Read more
TCG Events, Inc.
P.O. Box 32751
Charlotte, NC 28232
(704) 376-1943
email@tcgevents.com
TCG Events is a trusted partner in the planning, design, and execution of events that demand lasting impact.
© TCG Events, Inc. | Event Differently®
Time-lapse video: Setting up the big dinner tent.
If you are wondering about the green patch - flooring a NFL football field isn't cheap, and this area couldn't be seen by guests so we opted to save the money and not floor it.
Events like these demand a quick turnaround and a coordinated vendor arrangement:
The floor goes down on Monday,
Tuesday, one tent goes up,
On Wednesday, the second tent goes up and the carpet goes down.
Thursday, the tech gets installed.
Friday, all the rentals/decor are set.
Detailing and rehearsals/sound check on Saturday.
Event Saturday night. It all is gone by 6pm Sunday night.
With over two decades of experience, Cassie is a recognized authority who has expertly guided numerous high-profile events for Fortune 500 companies, professional sports teams, and influential national associations. Her passion lies in truly understanding each client’s unique vision and thoughtfully translating it into memorable, impactful experiences, always with the utmost care and a keen eye for the smallest (and most important) details.
Cassie’s strategic expertise is grounded in a strong academic foundation, including a bachelor’s degree in hotel, restaurant, and tourism administration from the University of South Carolina, and a master’s degree in tourism administration and event management from The George Washington University.
Cassie joined TCG Events in 2002 as a Project Manager, where her impact was immediate; she played a pivotal role in the firm’s national growth, earning her appointment as Director of Events in 2006, and in 2011, her dedication and vision culminated in the acquisition of TCG Events, where she now serves as President and CEO.
Under Cassie’s thoughtful leadership, TCG Events has earned numerous industry awards, a testament to the team’s innovative spirit, meticulous planning, and unwavering commitment to exceeding client expectations. Known for her ability to navigate complex logistics and develop robust contingency plans (because life happens), Cassie ensures seamless event productions that leave a lasting positive impression. She has also shared her expertise as an adjunct professor at Johnson & Wales University and Central Piedmont Community College, inspiring the next generation of event innovators.
Beyond her professional pursuits, Cassie remains deeply engaged in her community, serving as a Board Member and Board Chair for the McColl Center for Art + Innovation and Clayworks, championing the power of arts and culture while remaining deeply committed to her clients.
