Invites At First Sight

The excitement for your event starts with your first touch-point – your invitation. Don’t rush! It is better to move the event date than to rush your invitations.

Let’s say this is the first time your company is putting together a big event. You have set the date, are entrenched in the details, and it is time to consider your invitations. Do you buy a template and print in-house? Invest in a graphic designer? Do you hire a printing company who has graphic design capabilities?

Think about your invitees – how many invitations do they regularly receive? What do those invitations look like? Are they physical or electronic? How are you going to make your invitation stand out? How are you going to give them a reason to attend your event? Will your invitation make it past the receptionist’s desk? A standout, creative, well-planned invitation can be a key element to ensuring attendance.

If you do not believe your invitations will stand out, neither will your guests. Take the time to step back, re-create, brainstorm, or re-design your invitation. Every touch point leading up to an event is critical to the guest experience. Although the event world is a lot of behind the scenes work, you need to be highly sensitive to the elements that do reach your invitees. At first sight, guests should feel that excitement in anticipating your big event.