Corporate Event Planning 101: The Basics

Figuring out the first step in the corporate event planning process can be the hardest part. Here is a list of basic considerations to ponder:

The excitement for your event starts with your first touch-point, usually your invitation. DO NOT RUSH TO GET THIS OUT! It is better to move the event date than to rush an invitation. This is your invitee’s first impression. Make it memorable!
An event doesn’t start at the front door, each touch point leading up to the event is very important. Consider your RSVP system. Do you want to use one of the saavy online systems? Or do you want a more personalized call in or email service?
When designing an event, walk through it in your mind as the attendee; envision what they will experience every step of the way. Ask yourself: Is that the impression I want to make?
How will your attendee’s arrive? Where will they park? The option of valet might require special permitting depending on location. If your event is in an obscure location a better option may be luxury coaches. This will allow attendees to drive to a familiar meeting point (no potential for frustration by getting lost), and a chance to interact on the way to and from the event.
Event agendas can get tricky. For all-day meetings or conferences, make sure there is enough break time for attendee’s to re-focus. Studies show that most people need time to re-charge after 60 – 90 minutes.
Internet accessibility is something to consider. However, if you have spent time and money to take employees off-site, Internet access may be a distraction.

These are only a few of many considerations when planning a corporate event. The key to a successful event is to pay attention to details.