Logistics
Planning events during a pandemic poses unique challenges. If this time has taught people anything, it is the value of being together. Nothing does that better than events. While it seems like all event listings have CANCELLED next to them these days, events will be back. But they will be different for a while. As ... Read more
Event Marketing
Corporate Sponsors: How to make your event the one that stands out. When looking for corporate sponsors, chances are the companies you’re asking are getting requests from every other event organizer in town! Here are our top 3 tips for designing an event sponsorship that gets selected over all the others: 1. Customize each sponsorship to ... Read more
Event Marketing
Pinterest: A Great Way Source of Inspiration So you’re charged with planning an event and you are drawing a blank on the overall vibe, color scheme, décor and other visual logistics. Maybe you just wrapped up an event and would love for your clients and attendees to see the highlighted photos. Pinterest to the rescue! ... Read more
Logistics
Planning A Hotel Event Hotels can be wonderful places to hold an event. Many are designed to meet every conceivable guest’s need, and come with a bevy of resources and staff. However, as with any venue, a hotel event requires thorough planning with an eye on costs. Knowing what to look for before you sign ... Read more
News, Tech
Technology tips for a successful event.
News
Unanticipated costs quickly increase a wedding budget.
News
By Cassie Brown You don’t have to look too far to see that people are paying more attention to healthy eating. General Mills just announced the removal of GMOs in Cheerios because of a Facebook campaign. Yogurt companies are doing ads announcing the removal of high fructose corn syrup and diet soft drink consumption is down. People ... Read more
News
Just because a majority of companies host events, however, doesn’t mean that they do a good job of it.
TCG Happenings
Planning Events in Hollywood vs. Real Life Sometime during the 80’s, “Event Planner” became a real job title. Hollywood can be thanked for the real tipping point of marketing event planning as a profession. Meg Ryan appeared as an event planner in the film, Hanging Up. Then, Jennifer Lopez made wedding planning look glamorous in ... Read more
Logistics
In the event planning process, as with other aspects of life, every single detail plays a significant role in the larger picture. The event world operates much like a machine, with each of the elements playing an integral role in the successful operation. Before every event, we gather as a team and visually walk through ... Read more
TCG Events, Inc.
P.O. Box 32751
Charlotte, NC 28232
(704) 376-1943
email@tcgevents.com
TCG Events is a trusted partner in the planning, design, and execution of events that demand lasting impact.
© TCG Events, Inc. | Event Differently®
Time-lapse video: Setting up the big dinner tent.
If you are wondering about the green patch - flooring a NFL football field isn't cheap, and this area couldn't be seen by guests so we opted to save the money and not floor it.
Events like these demand a quick turnaround and a coordinated vendor arrangement:
The floor goes down on Monday,
Tuesday, one tent goes up,
On Wednesday, the second tent goes up and the carpet goes down.
Thursday, the tech gets installed.
Friday, all the rentals/decor are set.
Detailing and rehearsals/sound check on Saturday.
Event Saturday night. It all is gone by 6pm Sunday night.
With over two decades of experience, Cassie is a recognized authority who has expertly guided numerous high-profile events for Fortune 500 companies, professional sports teams, and influential national associations. Her passion lies in truly understanding each client's unique vision and thoughtfully translating it into a memorable and impactful experience, always with the utmost care and a keen eye for the smallest (but most important!) details.
Cassie's strategic prowess is built upon a solid academic foundation, including a bachelor’s degree in hotel, restaurant and tourism administration from the University of South Carolina, and a master’s degree in tourism administration and event management from The George Washington University.
Joining TCG Events in 2002 as a Project Manager, Cassie’s impact was immediate, playing a pivotal role in the firm's national growth. By 2006, she was appointed Director of Events, and in 2011, her dedication and vision led to her acquisition of TCG Events, where she now serves as President and CEO.
Under Cassie's thoughtful leadership, TCG Events has proudly earned numerous awards, a testament to the team's innovative spirit, meticulous planning, and unwavering commitment to exceeding client expectations. Known for her exceptional ability to skillfully navigate complex logistics and develop robust contingency plans (because life happens!), Cassie ensures seamless event productions that leave a lasting positive impression. She has also shared her knowledge as an adjunct professor at Johnson & Wales University and Central Piedmont Community College, inspiring the next generation of event innovators.
Beyond her professional pursuits, Cassie actively engages with her community. She dedicates her time and expertise as a Board Member and Board Chair for the McColl Center for Art + Innovation and Clayworks, championing the power of arts and culture.
While deeply committed to her clients' success and the intricate world of event planning, Cassie also believes in the importance of personal enrichment, with her passion for delivering superior client experiences matched only by her adventurous spirit for exploring the wonders of the world through travel.
