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What Do Events Do Now?

Planning events during a pandemic poses unique challenges. If this time has taught people anything, it is the value of being together.  Nothing does that better than events. While it seems like all event listings have CANCELLED next to them these days, events will be back.  But they will be different for a while.

As things start to open back up, we have a compiled some possible best practices for when smaller events reappear.  Nothing is official yet, so please use this list as possible scenarios during your planning discussions.   Rules will vary by county and state.

Capacity

  • Event capacity will start small and move up incrementally. Possible increments 10, 25, 50, 100, 250, etc.
  • A mandate for events to stay below 100 could be in place for all of 2020.  Some Think Tank reports say it won’t get above 50.

Venues

  • Increased cleaning and sanitation protocols have already begun in large chains. Smaller venues need time to catch up, but they will also be increasing their protocols. This is additional financial burden to venues.
  • Outside spaces will fare better than inside spaces.
  • Open sides on tents will be encouraged over having sidewalls.
  • There are recommendations that venues grid off their floor spaces in 6 ft x 6 ft squares so people can easily maintain social distancing.
  • Venues will restrict capacity significantly below the allowable fire code.
  • Hand sanitizer stations will be prevalent.

Registration/Entering

  • Temperature checks before entering will become the norm.
  • Sharing Sharpies for a “write your own name tag” won’t be happening.

Invitations

  • Next to Black Tie Optional will be Masks Required.
  • A link to safety procedures specific to that event will be listed.

F&B

  • Buffets are unlikely to be allowed.  Expect to see more boxed continental breakfasts or things individually wrapped.
  • Masks and gloves on the service staff.
  • Longer bars lines because of the spacing of queued guests standing on “6ft stickers” marking the floor (sponsor opportunity!)
  • Expect to see more rolled silverware versus silverware laid out on a table.

Seating

  • Six ft rounds may be limited to 4 people per table. Venues will need to be large enough to accommodate the additional tables.  This will add additional expenses to budgets.

Dance Floors

  • Dance floors won’t be encouraged.

Valet

  • There are discussions valet will not be allowed.

Virtual

  • Guests are already experiencing zoom fatigue, but it isn’t going anywhere.
  • Guest engagement will be more challenging as more live events move online.

If this all seems impossible and overwhelming, remember as with most information these days, it will continue to evolve.  Don’t panic and cancel all fall events.  Planning events during a pandemic is a new challenge. It is too early to know how this will play out.

We will send out more event industry thought leadership and new standards as it becomes available.

Current CDC Guidelines for events

 

Top 3 Ways to Secure Corporate Sponsors for Your Event (and Next Year’s Too)

Corporate Sponsors:  How to make your event the one that stands out.

When looking for corporate sponsors, chances are the companies you’re asking are getting requests from every other event organizer in town! Here are our top 3 tips for designing an event sponsorship that gets selected over all the others:

1. Customize each sponsorship to the company being solicited.

Do your homework – what are the hot initiatives at that company?

  • Tailor opportunities to sponsors’ needs – be strategic and create event packages that are suited to each sponsor, and create opportunities that are of value to the individual corporations.
  • Some companies may be looking for brand awareness whereas others may be seeking opportunities to test their products. Therefore, find out what they want and need, then create your proposal. Don’t assume you know what they want.
  • Be specific about their benefits – Tell the company exactly what they will be getting in return for their event sponsorship. What benefit are you providing them that no one else is/can? A logo on a screen and a table at the event isn’t enough.

2. Deliver what you promised, before and during the event.

  • Don’t over-promise attendee counts. Be honest. Have more names on the list than you have opportunities.
  • Not everyone says yes. Often you will have to arrange a lot of logistics and fulfillment pieces for sponsors.
  • Dedicate someone to manage those relationships and pull together their logistics in a timely and friendly manner. Event Sponsorship is a business transaction, not a donation

3. Track your data. Companies want ROI (return on investment).

  • Do pre-event and post-event surveys asking specific questions about sponsors. Know the demographics and psychographics of attendees and why that would be important to a company.
  • Ask the sponsor how they determine success and figure out how to measure that.
  • Bonus tip – Don’t just dump them after an event. Solicit feedback, thank them, and court them so they want to play again next year. Remember, the devil’s in the details: generic, form letter thank you notes are a terrible idea. Take the time to customize!

How to Use Pinterest for Events

Pinterest: A Great Way Source of Inspiration

So you’re charged with planning an event and you are drawing a blank on the overall vibe, color scheme, décor and other visual logistics. Maybe you just wrapped up an event and would love for your clients and attendees to see the highlighted photos. Pinterest to the rescue!

Pinterest is a very useful visual discovery tool that can help you get unstuck in planning, feature past events and much more. It offers the wonderful ability to scroll through millions of images for inspiration or upload your own. You, along with the over 70 million other Pinterest users can create boards by “pinning” images and can then share your ideas with others.

7 great ways to use Pinterest for your events

  1. Follow key influencers and visit often to fuel new inspiration and ideas.
  1. Create boards for each piece of the event to help with conceptualization and planning your event. For instance, dedicate one board to décor, another place settings, another lighting, favors, etc. You can then share these pins with others directly from Pinterest or keep the boards private. Keep in mind if you’d like the board to be private, choose this option when creating the board as existing items may have already been re-pinned from your board!
  1. You can use boards to showcase and promote your event. For instance, you could have a board specifically focused on your event’s speakers. You can link photos to a corresponding website for more information.
  1. By posting photos from events that recently took place, clients and others can see snapshots from the event and what a success it was and share with others, increasing the viral effect.
  1. Posting photos from last year’s event can create and build excitement for this year’s and give prospective attendees an idea of what to look forward to.
  1. Looking to provide sponsors extra value? Create a board reflecting their products and services.
  1. The destination is often the focal point of an event. You can create boards to showcase specific things to do and see in your host city. This can be a great way to build excitement and promote an event in a unique way.

Five Things to Know When Planning a Hotel Event

Planning A Hotel Event

Hotels can be wonderful places to hold an event.  Many are designed to meet every conceivable guest’s need, and come with a bevy of resources and staff. However, as with any venue, a hotel event requires thorough planning with an eye on costs. Knowing what to look for before you sign that contract, and knowing what is reasonable to ask, can help put many concerns to rest – and leave you free to focus on running a fantastic event!

  1. Hotel Event Room Rental Fee: Don’t always assume that you need to pay a rental fee!   Hotels will often waive or adjust this fee with food and beverage minimums, as well as the timing of events.
  2. Food and Beverages: Don’t be afraid to ask for discounts! Always ask about available packages (don’t forget to break these down to ensure that they really provide value). If you have an all day meeting, don’t pay by beverage consumption. The hotel will charge you throughout the day for gallons of wasted coffee, decaf and hot water.  Ask for an all-day beverage break as this price will generally reduce your costs by a third.
  3. Events with Sleeping Rooms: If your date is flexible, ask if there are any “need dates” promotions, as these can often result in lower room rates along with food, beverage and Audio-Visual (A/V) discounts.
  4. Parking: Especially when the hotel is a city property, parking is a top concern. Ask for a reduced rate for all attendees, as many times this rate is lowered by $8 to $10 per car per day
  5. Internet: For sleeping rooms, have the lowest band width put into the rate. For meeting space, ask to have the fee waived; if the hotel is not willing to do that, then only pay a one-time fee rather than per day/per connection

5 Must-Have Technologies for an Event [Meetings + Events]

By Cassie Brown. Read the original article in Meetings + Event Media Group.

So, you’re tasked at pulling together an event. The charter? To produce an excellent event for the client that will engage the attendees, foster great conversation and networking, and not to mention, run smoothly. One of the key components to having a successful event is the choice of technology, which can be overlooked or underestimated. Technology can affect the overall energy, perception, and even communication of the event. It is an element that, if done right, can boost your clients ROI, increase networking, and keep the event running seamlessly. Here are the top five technologies that can really make a difference at your client’s next event:

1. Wireless LEDs

When lights need to be in a place where cord placement is inconvenient (cords over doorways, through a room, placement where there is no power, etc) wireless LEDs work very well. Good lighting sets a tone and energy for the event that is important for networking. Research shows that light, music, color and food all affect learning. Neuroscience has determined that when multiple senses are employed, the brain remembers better.

2. iPad registration:

The first impression of the event begins when the guests arrive, which is not the time to be scrambling to find that piece of paper with the guest list and frantically scanning to check off names. Not to mention, you’d have to cross reference later with any colleagues to see who they checked in. Invest in an iPad for unified guest registration and consider event check in apps such as Event Check In or Check In Easy, which can efficiently help you check in guests, and will make you look sophisticated too. Or, if you’re not interested in purcasing a tablet or iPad, CheckIn Tech can provide iPad rentals, staff people and more. Key advantages of online registration:

  • Know how many people have arrived at anytime
  • Can add/change guest names and information quickly and succinctly
  • Retrieve an historical data report of how many people arrived at what times (helpful for staffing future events)
  • Each iPad has the most up-to-date information (vs printed list which are outdated when a second list is printed)
  • Can add notes and photos so key sponsors, speakers, VIP are acknowledged (no embarrassing situations of not realizing you are speaking to a high level donor or a speaker)
  • Easy to see if there are empty seats at a table
  • Visually cleaner, faster, more welcoming – not to mention it looks stylish and smart

3. Screen size appropriate for room size and content

Limit live speakers to a minimum and consider incorporating short two minute videos to portray messages. This introduces a visual element that is captivating and often, more engaging. Video also helps avoid “wasted time” by having speakers walk to and from a podium.

  • If seats are too close to screen, people can’t see content
  • Content determines the seats that will be able to see clearly. Seating 4x from the height of the screen is good for graphics (so a 6×8 screen means graphics can be clearly seen up to 32 feet away – anyone seated further away than that won’t see the graphics as clearly). Whereas you should consider 8x the height of the screen for video and 6x the height of the screen for any visual in the middle.

4. Countdown clock for speakers

  • Reconfirms the amount of time someone has to speak to avoid going over the allotted time and keeping your guests too late
  • Subtle on stage
  • Helps speaker stay on track – they don’t want to go off on too much of tangent and not get their point across
  • It provides comfort for speakers to know how long they have been talking
  • Make sure tech company resets the clock! It’s important to walk through the process in advance with the speaker.
    – If a countdown clock isn’t available – warning signs also work. Holding up signs noting 10, 5, “Wrap”, from the back of the room helps your speaker stay on track.

5. GREAT sound

Sound can affect the energy, mood and thinking for attendees. The clarity of the sound is just as important as the level of the sound and it’s evident that one without the other doesn’t get the job done. Loud, inarticulate sound is blaring and offensive to the listener. Clear, articulate sound that’s not loud enough to hear is, well… not loud enough to hear. It’s important to note the point of measurement of which sound can be heard clearly. Sound will decrease by approximately 6dB for every doubling of distance. If the sound level at your loudspeaker is 100 dB at 1 meter, it will be 94 dB at 2 meters, 88 at 4 meters, and so on.

  • Speaker placement is important, as it needs to be evenly distributed into the room
    – The ability to hear a spoken word vs a thump thump (think rock concert)
    – Prevents sound delay from front of room to back (producing an out of sync effect – think bad foreign film dubbing)
  • Wireless microphones: anyone speaking at the event should be hands free so they can engage with the audience effectively and not be distracted by the technology itself

The Hidden Costs of Weddings [US News]

By Geoff Williams

Everybody knows weddings are expensive. According to last year’s annual survey by theknot.com and weddingchannel.com, getting hitched costs an average of $28,427 – although it really comes down to where you live. It’s far cheaper to get married in Manhattan, Kan., for instance, than Manhattan, New York. Still, no matter how prepared you are to spend whatever it takes for you or your son or daughter to have a phenomenal wedding day, it may be difficult to prepare yourself for the not-so-obvious costs that come with weddings.

“Unanticipated costs can add 30 percent or more to a client’s budget,” says Maggie Daniels, associate professor at George Mason University and the author of the textbook for wedding planners, “Wedding Planning and Management: Consultancy for Diverse Clients.”

That’s because there are often many moving parts. You may hold the ceremony at one place and the reception at another. You may have a team of professionals helping organize your day, such as a wedding planner, photographer, florist and caterer. And no matter how well-intentioned or prepared you are, there’s likely some expense you haven’t factored into your budget.

Here’s a look at some of the hidden costs you may encounter during wedding planning.

Taxes. It’s all too easy to forget about the tax tacked onto every product and service. Sales tax adds up, says Ginny Kozlowski, an adjunct professor at the University of New Haven, who teaches courses in event planning. “For example, a $5,000 dress with sales tax is $5,475 in Connecticut. This will vary state by state, of course,” Kozlowski says.

Service fees. “I notice service charges creeping in mostly in country clubs, private clubs and sometimes on catering bills,” says Karen Bussen, a wedding designer in New York City. “These are not necessarily gratuities. Sometimes, for example, a private club will just charge an 18 to 22 percent service charge for administering the wedding. This money is not distributed to tipped employees, and gratuities may be left to your discretion, which could double the money you need for service.”

Bussen adds that you can often negotiate service fees – but read your contract carefully, she cautions. You aren’t likely to get far in negotiations after you sign the contract.

Odd fees in contracts. Speaking of which, if you don’t read your contracts, you’ll miss many of these hidden fees, says Cassie Brown, chief experience officer at TCG Events, a national event planning company based in Charlotte, N.C.

“The first hidden fee that comes to mind is a cake cutting fee,” Brown says. This is the fee for someone from the catering company or venue to cut the wedding cake and pass it out to guests. According to weddingstats.org, the average cost in 2013 ranged from $1.25 to $1.72 – per guest.

She also says she has heard of cake “corkage” fees. Corkage fees are fees some restaurants charge if you bring your own bottle of wine to the restaurant. A cake corkage fee comes into play if you bring in a wedding cake from an outside vendor, Brown says.

“I’ve seen them priced out as much as $12.50 a person, which, when totaled, would have been more than the cost of the cake,” she says.

Tips. Forking over extra money to the limo driver is probably the last thing on your mind, Daniels says, since by the wedding day, “most couples have already overspent their budgets.” But it’s something to consider.

Daniels says tipping isn’t mandatory, of course. Still, it is a nice gesture – and who wants bad karma on their wedding day? People to consider tipping include hair stylists, florists, delivery people, wedding reception attendants and musicians.

Tent costs. Tents are “the most misunderstood by clients in terms of costs,” Daniels says. “Brides and grooms on a budget may think that holding a tented event will save them on venue costs, but they are sorely mistaken.”

Bussen agrees. “People always ask me, ‘What does a tent cost?’ I tell them that for the most part, the canopies themselves are not all that pricey. It’s the floor that gets you.”

Flooring can easily cost in the thousands, but that’s not all. Daniels says beyond the canopy and flooring, you’ll want to consider “sidewalls, entrance canopies, lighting, fabric liners, power generators, heating or air conditioning, staging, tables, chairs, linens, tableware, executive restrooms, permits and labor.”

As you take all that in, Daniels adds, “A fabric liner alone can cost $4,000 or more, while custom lighting can cost up to $15,000. If done well, the total cost for just the tent and necessary rentals easily exceeds $30,000.”

Bussen recommends getting proposals and estimates from at least two tent companies during the planning stage.

Lighting and other expenses. Whether in the tent or a reception hall, lighting can get expensive, says Liz Drew, a Tustin, Calif.-based marketing professional who is getting married at the end of the month.

“Who knew that additional lighting would cost another thousand?” Drew says. She says because her parents are still buried under student loan debt, her generous in-laws are footing the bill for the wedding, which could top out at $50,000. That includes at least $10,000 in unexpected costs, Drew says. Although her in-laws are paying for the wedding, she has been the one writing the checks.

And the expenses come up a lot. “Linens and chairs was an expense that didn’t seem necessary when I booked my venue, but it’s something a majority of other brides do to dress up the room, and I felt pressured to do,” Drew says, adding that it will cost another $1,200. Why the extra lighting? Her venue has lighting, but this cost is for “uplighting,” in which lights are placed on the floor and projected off the wall for an atmospheric effect.

As the venue representative argued in an email to Drew, the uplighting “has a dramatic impact on the space as far as enhancing the florals, linens, chairs, etc.”

Suddenly, you can see why many people spend more than they intended on a wedding. After all, if you’re already spending a fortune on flowers, linens, chairs and so on, you probably want it all to look amazing.

Avoiding the fees. You can minimize some of the damage or at least spend wisely, asserts Daniels. She argues that hiring a professional to help you spend your money is one of the best ways to save money. “The smartest move that any couple can make is to hire a wedding consultant who has a stellar reputation for respecting a client’s budget,” she says.

Daniels argues that staging a wedding on your own is like selling a house solo. You can do it, but a planner or real estate agent will save you money in the long run. And saving money is the goal. Well, having a happy memorable day is the goal – but so is not putting yourself in the poorhouse.

Read the original article in US News and World Report.

Healthy Up Your Next Event [Event Solutions]

By Cassie Brown

You don’t have to look too far to see that people are paying more attention to healthy eating. General Mills just announced the removal of GMOs in Cheerios because of a Facebook campaign. Yogurt companies are doing ads announcing the removal of high fructose corn syrup and diet soft drink consumption is down. People are becoming more aware than ever of what they are eating and increasingly value healthier food options, something the event industry commonly overlooks.

The meeting industry hasn’t historically always been great in supporting healthy habits. Pasta bars and continental breakfasts are cost effective. And let’s face it, an afternoon brownie treat is more exciting than a carrot stick. However, these options may not only be unhealthy, they can be counterproductive to the meeting. And as the interest in proving event ROI continues, it is important to look at all ways to make meetings productive. What we feed people is a key element to keeping them engaged, thinking, learning and conveys the message that you value their health and food preferences, and are willing to invest a bit more in the budget to deliver that. Here are a few ways to make that happen:

  1. Reduce the high glycemic foods. Foods with a glycemic index of 70 or above are high and aren’t great for keeping people alert in meetings. As blood sugar rises, concentration declines and people can get tired, fidgety or fuzzy brained. Continental breakfasts usually include pastries, muffins and high sugar fruit juice which kill attendees concentration before the meeting even starts. Serving oatmeal with a selection of healthy fresh fruit berry toppings is a much better option. Oatmeal, a “super food”, is the perfect way to stabilize blood sugar and prevent the mid-morning slump. High protein items like hard boiled eggs or a vegetable frittata also provide a healthy, tasty way to start the morning.“Brain foods” such as almonds, blackberries, blueberries, yogurt, dark chocolate and peanut butter are great afternoon snacks. A hummus selection instead of a cookie display can help those afternoon speakers get their content effectively across too!
  2. Make it easy to increase physical activity. Include fitness options on the website, event apps, and registration booking – and don’t make it just a small one sentence blurb. This allows people to pack the right attire in advance, rather than arriving and realizing there are unprepared. At a one day meeting, include it in the pre-event information. During site selection, pick a site that is good for attendees to walk, run or be active. Give people walking directions to offsite events if feasible.
  3. Encourage hydration. The human body is over 70% water and fluids are a necessity for wellness. A body suffering from dehydration goes into fatigue. Even mild dehydration of 1-2% can impair concentration. In addition to water stations, remind people to drink! Notes on the screen, reminders in content, a group water toast – whatever it takes to keep people hydrated throughout the day. Make it fun!

Companies spend a lot of money on bringing people together for educational, collaborative events. Offering healthy food and physical activity options can heighten the overall experience and can increase your ROI.

Read the original article in Event Solutions.

The Top 10 Mistakes Companies Make with Events [Sucessful Meetings]

By Matt Alderton

Even in the digital age, live events are pervasive, according to event planning firm TCG Events. Last year, it surveyed 300 executives and found that 84 percent work at companies that hold corporate events. Just because a majority of companies host events, however, doesn’t mean that they do a good job of it. For that reason, TCG CEO Cassie Brown has compiled her list of “The Top 10 Mistakes Your Company is (Probably) Making with Events”:

10. Not getting a music license.
“Your DJ isn’t taking care of this. And you’ll wind up paying a steep price,” Brown says.

9. Making your company event an afterthought.
“Not including it in the yearly budget, or even picking a specific date,” is a mistake according to Brown, who says “surprises at work, especially in accounting, are not so welcome.”

8. Not taking employees’ wants and needs into account.
“Events should be planned to the demographics of the employees,” Brown says. “For example, a company with mainly millennials should plan a different event than a company where the majority of employees are married with kids.”

7. Not taking an RSVP.
Again, Brown says, surprises in the workplace are a bad idea.

6. Interrupting family time and not inviting the family.
“An event attended grudgingly, rather than the positive morale builder it was meant to be,” is a failed event, Brown says.

5. Not making it cool enough to be on Instagram, Twitter or Facebook.
“Make the most of your event investment and turn it into a brand builder,” Brown advises.

4. Designing a half-hearted invitation.
“This tells your invitees, ‘I don’t expect this to be worth your time, feel free to make excuses,'” Brown says.

3. Serving a vegetable tray and cheese tray.
Brown has one word: “Boooooring.”

2. Scheduling a speech where the CEO or another executive rambles on, and on, and on.
“Nobody wins in this situation, not the speaker nor the attendees,” Brown says. “Design a compelling, fun, 2-minute video, instead. Your attendees and your executive team will thank you for it.”

1. Having the same party year after year.
“The most important, deadly mistake is annual repetition,” Brown concludes. “Events are an opportunity to bring your brand to life, whether for your employees, your investors, or your clients and prospects. You wouldn’t let your brand get stale — don’t make that mistake with your company events.”

Source: TCG Events

Read the original article in Successful Meetings.

Real Life Event Planning vs Fiction

Planning Events in Hollywood vs. Real Life

Sometime during the 80’s, “Event Planner” became a real job title. Hollywood can be thanked for the real tipping point of marketing event planning as a profession. Meg Ryan appeared as an event planner in the film, Hanging Up.

Then, Jennifer Lopez made wedding planning look glamorous in The Wedding Planner. The opening scene had J-Lo’s character carrying an emergency kit strapped to her body while she prevents a wedding nightmare: a disappearing priest and a father of the bride meltdown. (Our “kit” is a two layer toolbox with wheels – definitely not fitting under a suit jacket.)

Then the pinnacle moment for the event industry came on The Sopranos (All Due Respect episode), when AJ said he wanted to become an event planner. Tony and Carmela banter in confusion about the exact nature of the job. Shortly after that, event planners started popping on reality shows like The Hills, The Apprentice and The Bachelor.

Now entire television shows are devoted to the behind the scenes world of event planning. There are already “celebrity” event planners such as Preston Bailey, David Tutera, and Colin Cowie.

Not What It Seems

The downside of this media recognition is that a well-planned event doesn’t make for great TV. Many event planners on television are portrayed as unorganized, flighty individuals who flit around in great shoes while attending the party they halfway planned. This television personality provides a nonsensical view of the job under the guise of “reality”.

Unfortunately the unrealistic view distorts the consumer’s experience as well. Television shows use product placement to lower costs. Many times when the cost of the event is flashed on the screen, it isn’t including the sponsorships. Great events can certainly be done for $20,000, but consumers’ reality turns to fiction when shows claim to have a party for 200 people with a full bar, heavy hors, decor, floral, specialty rentals AND entertainment for $20,000.

In real life, planning an event requires an enormous amount of paperwork, devotion to detail, and attention to logistics. Most event planners (including some of our own!) are smart control freaks who crave adrenaline rather than fame.

The Event Planning Process: A Well-Oiled Machine

In the event planning process, as with other aspects of life, every single detail plays a significant role in the larger picture. The event world operates much like a machine, with each of the elements playing an integral role in the successful operation.

Before every event, we gather as a team and visually walk through the event from start to finish through the perspective of the guests, also known as our Event Smarter™ process. This allows us to discover if we have all the necessary components to make our machine efficient.

Through this event planning process, if we feel guests might be delayed at a registration area, we can work through exactly how it will be set up and how it will flow as guests arrive. This practice eliminates numerous problems as well as unnecessary stress onsite the day of the event. It is a vital step to any successful event.

A Well Oiled Machine

Thinking through every step before an event is crucial to the final product. Regardless of how insignificant a piece of an event may seem, together they create a well-oiled machine, ensuring an enjoyable experience for all.