News
Article by Andrea Surnit July 11, 2025 Professionals today are more selective than ever about how they spend their time away from home or the office, according to Amex Global’s 2024 Global Meetings and Events Forecast. And that makes earning an RSVP far more complex than it used to be. Despite this shift, many brands still treat ... Read more
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Cassie Brown (TCG Events CEO and Owner) shares where she thinks event rental partners could improve their service. By Connie Lannan March 3, 2025 The sheer nature of events is to create memories and cement lasting impressions that can generate those “Wow” moments. Event rental businesses and their clients — from brides and planners to ... Read more
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Cassie Brown, CEO and owner of TCG Events, comments on how AI is being used in the industry. By Connie Lannan March 3, 2025 By its very nature, rental is a sustainable industry. For an event, almost every item, from tents to tables, chairs and glassware, can be rented over and over again instead of ... Read more
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Charlotte Event Planning Smaller gatherings, more tickets and outdoor venues will be popular this fall; Be creative ‘or you don’t survive’ Event Planning Post-Lockdown With Charlotte slowly emerging from a two-month lockdown, heading to a big event might be hard to fathom at the moment. But organized gatherings will return at some point — and ... Read more
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Event Sponsor Recognition: Get Creative What steps are key to getting creative in recognizing event sponsors prior to and during? “Sponsors want more than just a logo on a screen or a foam core sign. It is important to find ways to add value to the sponsor dollars.” Understand Brand Guidelines “Start by making sure ... Read more
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Cassie Brown, chief experience officer and owner of TCG Events, comments on how the COVID-19 pandemic is affecting events in Special Events’ article about fundraising galas. “If the spring events move to fall of 2020, will [organizers] turn around and do another ask in spring of 2021? This is a serious concern for nonprofits. With ... Read more
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Chief experience officer and owner of TCG Events, Cassie Brown, explains how recessions affect event planning trends. Key points from the Cassie Brown interview in Crain’s article about current trends: Crains spoke with meeting-planner experts to determine the hottest industry trends heading into the new year. For budgeting, technology, F&B, venue selection, decor and content, ... Read more
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Part of our team spent the weekend in Denver, CO reminiscing on one of our biggest events from the past year. We attended the 2018 ILEA Esprit Awards at Wings Over the Rockies in Denver, CO after submitting and being nominated for Best Social Event – Non Wedding over $75,000 category. We are delighted to announce ... Read more
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By: Aubrie Gerber & Hayley Panagakis FLYING FLUTES Aerialists served Champagne from the heavens during Levine Children’s Hospital’s 10-year anniversary celebration in Charlotte. TCG Events went all out when creating this French-themed event, which featured a melting chocolate orb station, take-home macarons and models in “Moulin Rouge”-inspired outfits. Scene: Flying Flutes
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Read the original article in Special Events Galore When negotiating with hotels, keep in mind that this will account for a large portion of your event’s budget. Therefore, it’s important to be aware of the items and services that leave room for negotiation. From room cost to corkage fees, it’s necessary for nonprofits to consider ... Read more
TCG Events, Inc.
P.O. Box 32751
Charlotte, NC 28232
(704) 376-1943
email@tcgevents.com
TCG Events is a trusted partner in the planning, design, and execution of events that demand lasting impact.
© TCG Events, Inc. | Event Differently®
Time-lapse video: Setting up the big dinner tent.
If you are wondering about the green patch - flooring a NFL football field isn't cheap, and this area couldn't be seen by guests so we opted to save the money and not floor it.
Events like these demand a quick turnaround and a coordinated vendor arrangement:
The floor goes down on Monday,
Tuesday, one tent goes up,
On Wednesday, the second tent goes up and the carpet goes down.
Thursday, the tech gets installed.
Friday, all the rentals/decor are set.
Detailing and rehearsals/sound check on Saturday.
Event Saturday night. It all is gone by 6pm Sunday night.
With over two decades of experience, Cassie is a recognized authority who has expertly guided numerous high-profile events for Fortune 500 companies, professional sports teams, and influential national associations. Her passion lies in truly understanding each client's unique vision and thoughtfully translating it into a memorable and impactful experience, always with the utmost care and a keen eye for the smallest (but most important!) details.
Cassie's strategic prowess is built upon a solid academic foundation, including a bachelor’s degree in hotel, restaurant and tourism administration from the University of South Carolina, and a master’s degree in tourism administration and event management from The George Washington University.
Joining TCG Events in 2002 as a Project Manager, Cassie’s impact was immediate, playing a pivotal role in the firm's national growth. By 2006, she was appointed Director of Events, and in 2011, her dedication and vision led to her acquisition of TCG Events, where she now serves as President and CEO.
Under Cassie's thoughtful leadership, TCG Events has proudly earned numerous awards, a testament to the team's innovative spirit, meticulous planning, and unwavering commitment to exceeding client expectations. Known for her exceptional ability to skillfully navigate complex logistics and develop robust contingency plans (because life happens!), Cassie ensures seamless event productions that leave a lasting positive impression. She has also shared her knowledge as an adjunct professor at Johnson & Wales University and Central Piedmont Community College, inspiring the next generation of event innovators.
Beyond her professional pursuits, Cassie actively engages with her community. She dedicates her time and expertise as a Board Member and Board Chair for the McColl Center for Art + Innovation and Clayworks, championing the power of arts and culture.
While deeply committed to her clients' success and the intricate world of event planning, Cassie also believes in the importance of personal enrichment, with her passion for delivering superior client experiences matched only by her adventurous spirit for exploring the wonders of the world through travel.
